A marketing manager is primarily responsible

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1) A marketing manager is primarily responsible for:

a) using the money available to the company to attain its objectives.

b) hiring employees and dealing with them in a formalized manner.

c) planning, pricing, and promoting products and overseeing their distribution.

d) managing an entire business of a major segment of the business.

e) implementing, maintaining, and controlling technology applications required by the company.

2) Which of the following statements is true about businesses and profits?

a) Profit making is a business activity that seldom requires risk taking.

b) Businesses do not have the right to use their profits the way they choose.

c) Profit-making businesses often weaken the economy of a country.

d) Earning profits contributes to society by providing employment.

e) Businesses have found that the best way to make profits is by ignoring the interests of stakeholders.

3) All of the following are activities performed by human resources managers EXCEPT:

a) planning.

b) recruiting.

c) selling.

d) training.

e) compensating.

4) Which of the following is an advantage of a sole proprietorship?

a) It is heavily regulated by the government.

b) It has limited liability for the debts incurred by the business.

c) It is hard to dissolve.

d) It is unaffected by the death or withdrawal of its owner.

e) It is easy and inexpensive to form.

Reference no: EM131388842

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