"TABLE OF CONTENTS PageTask1 .............................................................................................................................3 - 4Critically Appraising Websites..................................................................................3 Scope .................................................................................................................3 Users.................................................................................................................3 Key Stakeholders............................................................................................3 Business Plan...................................................................................................3 Web Presence..................................................................................................4 Service Offered................................................................................................4Evaluate Web Design Layout..............................................................................................................4 Clarity..............................................................................................................4 Flow..................................................................................................................4 Meaningful.......................................................................................................4 Consistent .........................................................................................................4Task2 .............................................................................................................................5 - 6Critically Evaluating Technologies ............................................................................5 HTML and XHTML.......................................................................................5 AJAX................................................................................................................5 FLASH ..............................................................................................................5 Java Applets....................................................................................................6 CSS...................................................................................................................6Task3 .............................................................................................................................7 - 11Full Website Design Documentation ..........................................................................7 Introduction.....................................................................................................7 Goals.................................................................................................................7 Site Content.....................................................................................................7 Site Structure...................................................................................................7 Flow..................................................................................................................8 Visual Design...................................................................................................8 Usability Design...............................................................................................8Human Computer Interaction.......................................................................9Design Features and Business of Company..............................................................9Technologies Used.......................................................................................................10Critical Evaluation of Design and Implementation.................................................11References....................................................................................................................l2-----------------------------------------------------------------TASK 1-----------------------------------------------------------------For the purpose of developing a website like ‘The Chocolate Box’ it is very essential to gothrough the features of some of the existing websites so that we can work for the deficienciesthat these websites have and incorporate the better technologies that they use. For thatpurpose critical appraisal of the website are needed. I will be assessing the websites on fewlines which will ensure that all the requirements have been addressed at different levels suchas strategic, operational, design and implementation. These are Scope, Users, KeyStakeholders, Business Plan, Web Presence and Services Offered which will identify thescope of the website, the users of the website and so on.The websites that is being used for critical appraisal are as follows: http://www.cremedor.co.uk/http://www.hfchocolates.co.uk/http://www.chocobel.com/http://www.hancocks.co.uk/boxed-chocolatesScope: The websites aims at catering to the requirements in the field of candy and othersweets like chocolates etc. It provides solutions to the retail trade for all confectionaryrequirements with quality products, excellent customer service at competitive price. It offers national and independent account coverage with efficient distribution across all retailcategories. It also caters to the need of exclusive chocolates and a comprehensive range ofcomplementary products such as different variety of chocolates (Bars, Boxed, Loose, Fruits,Liqueurs, Free From, Creams and Biscuits), candies (Jelly Beans, Kids, Liquorice, Fudge,Lollies, Mallows, Marzipan, Mints, Nougat, Retro Candy, Turkish Delight and BoiledSweets), novelties (Chocolate Novelties, Candy Novelties), gifts for different occasions likeMother’s day, Father’s day, Easter, Halloween etc. It also offers private label services whichallow one to stamp their own mark onto their products from packaging to design according toone’s requirement.Users: The key users for these websites would range from all across the age. Be it anindividual or an organisation, everyone will use this at special occasions likecompanies/individuals providing Birthday gifts to their employees/friends etc.Key stakeholders: It consists of user groups, the skilled professionals who were involved inthe development of the website and the partners who were involved in the business with thesupply of confectionary requirements.Business Plan: These websites try to integrate together various services related toconfectionary, offering its customers a point from where they can satiate their confectionaryrequirements for different kinds of occasions for all around the year. According to thefreewebsitereport.org cremedor.co.uk has Alexa world rank #3,135,080 and GooglePageRank 2/10. The website cremedor.co.uk has estimated total Traffic Net Worth $768. It is1 linked with 11 websites and has FWR site popularity score of 1 out of 5 stars .Web Presence: The domain name is catchy and it’s unique for the websites. It is simple andelegant which one can easily associate with confectionaries for example forhttp://www.cremedor.co.uk/ the name itself suggest something which is like the ‘door of cream’. The design of the website is user friendly and attractive. Its private label sectionserves the purpose of addictive (in positive sense) products. It satisfies various needs ofpeople ranging from gifts to chocolates all around the year. It serves the products fromvarious brands also thus making its presence wide in the market and allowing its users tochoose from a lot many options at competitive prices.Services Offered: The websites offer the services discussed in its scope section above. Thewebsites are dynamic and their content are displayed in reasonable amount of time. Theyhave used several web technologies like JavaScript, css, html etc. -----------------------------------------------------------------After appraising the website on above lines we should also critically evaluate their webdesign. We will discuss the websites on the basis of some features which will become keydesign elements for the web application. The features are Layout, Clarity, Flow,Meaningfulness and Consistency.Layout: The layout of the websites are displayed in concise and structured way. Theinformation of products is organised into different sections like Chocolates, Candy,Novelties, Gifts, Brands and Private Label. Overall layout of the website which also includesa search engine is an ease to the eyes.Clarity: The websites design are clear as the product related information is provided in onerow which opens sub windows on hovering upon each of them. The user related informationis given main focus while the company related information is on the top row. The access toother related information is given on the bottom of the webpage.Flow: The flow of user actions for this website is integrated into single web application interms of sequential web pages. For example for cremedor.co.uk we have, on click of anoption like Chocolates-> Bars user is shown relevant information about bar chocolates. "