"UniversityHospitality Management Customer ServiceByDateNameLecture’s nameHospitality Management Customer ServiceContentsIntroduction ............................................................................................................................................. 3Task A ..................................................................................................................................................... 3A. discussion of the reasons for using customer service policies ....................................................... 3B. purpose of evaluating customer service policies and relationship to staff training anddevelopment ........................................................................................................................................ 5Task B ..................................................................................................................................................... 7A. Evaluation of the different communication methods ..................................................................... 7B. Analysis of how customer perception in influenced by customer service provision ................... 10C. Assessment of sources of information on customer requirements and satisfaction levels ........... 12Conclusion ............................................................................................................................................ 14References ............................................................................................................................................. 15 Page 2 of 16 Hospitality Management Customer ServiceIntroductionCustomer services improve and drive the organizational profitability and success in anyindustry. Customer service handles association issues in stores, by means of phone and evenby email. Customer service is basic to a relationship for different reasons. Moreover,customer service is crucial to a relationship since it is consistently the primary contact acustomer has with a company. A company with extraordinary customer service willpresumably get go over business from customers. In this way, the association will benefitwith more vital arrangements and advantages. Conflictingly, the organizations with poorcustomer service may lose customers, which will contrarily influence business.Task AA. discussion of the reasons for using customer service policiesAmazing customer organization is soul for any friendliness industry. The good industries willperform well exactly when it will have the ability to give unbelievable customer organizationto its customer. Just by cutting expenses and offering headways settlement industry can pullin customers once, notwithstanding it will make benefits exactly when the business will havethe ability to attract customer again and again towards it. This can be proficient just by givingglorious customer advantage(Inghilleri and Solomon, 2010). Customer organization is one ofthe principle contemplations that can pass on back customers again and again to anylodgings. Thus their customer advantage must be of smart and should be of splendid qualityalong these lines, that their customer constantly goes energetic from their place. Customerorganization will be considered of good quality exactly when they find a positive solutionfrom the customers end and when they can attract the customers again and again. One willhave the ability to give stunning customer advantage by soon after underneath notificationsorts:Page 3 of 16 Hospitality Management Customer Service? Provide training to the employees? Always be cooperative and pleased? Provide something extra? Take an additional step? Give consideration to complaints? Answer all callsCustomer advantage plans are drafted with a specific end goal to bestow customers that whatthey can expect similarly as organizations from the business(Stapleton, 2003). The customeradvantage course of action consolidates bits of knowledge concerning the parts of differentstaff people and the level of thoughtfulness the customers can expect from the business. There are various reasons for using customer service policies. First of all, customer servicespolicies help the customers directly. On the other hand, it also helps internal customers orcolleagues. The internal customers are those customers who serve the paying customers.Customer service policies are important for the companies because it leads to sustainablecompetitive advantage (Stapleton, 2003). Customer service policies help the staff to knowtheir duties. The staffs must be trained properly so that they can fully understand thesignificance of customer service polices and implement as per customer requirements. Thecustomer of the particular company knows their rights. Moreover, it also leads to theprofitable growth. The reason behind this is the good customer service frees the organizationfrom the download spiral of competing on cost of products because the public will pay morefor excellent service. If the company can implement a good customer service policies then itcan lead to the good reputation of the company(Davidson and Rogers, 2006). As a result, itwill help the company to globalize their market all over the world without any negativerecords. A negative record can decrease the satisfaction level of the customers. The customersatisfaction for the first time suggests less money is misused taking protestations as well asPage 4 of 16 "