" AnalysisReportYEARAnalysis Report of McDonalds & Burger King Analysis Report Of McDonalds & Burger KingContentsCorporation profile ....................................................................................................................................... 3McDonalds ................................................................................................................................................ 3Burger King ................................................................................................................................................ 3Characteristic of Industry .............................................................................................................................. 4Competitors .................................................................................................................................................. 4McDonalds ............................................................................................................................................ 4Burger King ............................................................................................................................................ 4Products & Services ...................................................................................................................................... 5McDonalds ............................................................................................................................................ 5Products ................................................................................................................................................ 5Burger King ............................................................................................................................................ 5Products ................................................................................................................................................ 5Countries of Operation ................................................................................................................................. 6McDonalds ............................................................................................................................................ 6Burger King ............................................................................................................................................ 9Auditor Opinion/Recommendations........................................................................................................... 11Financial Information .................................................................................................................................. 12McDonalds .......................................................................................................................................... 12Burger King .......................................................................................................................................... 17Statistical Analysis ....................................................................................................................................... 25Conclusion ................................................................................................................................................... 25References .................................................................................................................................................. 262 Analysis Report Of McDonalds & Burger KingCorporation profileMcDonaldsFull name: McDonalds CorporationsFounded On: May 15, 1940; 75 years ago in San Bernardino, California (as McDonald's) April 15, 1955 in Des Plaines, Illinois (as the McDonald's Corporation)Founders: McDonald's - Richard and Maurice McDonaldMcDonald's Corporation - Ray KrocHeadquarters: Oak Brook, Illinois, U.S.Industry: Restaurants, Fast FoodNumber of Employees: 4, 20,000Burger KingFull name: Insta-Burger KingFounded On: Insta-Burger King July 28, 1953 in Jacksonville, FloridaCurrent company 1954 in Miami, FloridaFounders: Insta-Burger King -Keith J. Kramer and Matthew BurnsCurrent company- David Edgerton and James McLamoreHeadquarters: 5505 Blue Lagoon Drive Miami-Dade County, Florida United StatesIndustry: Restaurants, Fast FoodNumber of Employees: 34,248 as in 20113 Analysis Report Of McDonalds & Burger KingCharacteristic of Industry:The fast food industry, also referred to as Quick Carrier Restaurants (QSR), has been serving up tastymorsels for so long as human beings have lived in cities. The current gadget of rapid meals franchising isthought to have commenced within the mid 1930’s whilst Howard Johnson franchised his 2nd place to apal as a method to expand operations all through the incredible depression. And oh how it has grown!As motors became not unusual, the force-via idea introduced explosive boom to the idea of meals-on- the move. “Fast food” became delivered to the Merrion-Webster dictionary in 1951 and U.S. rapid mealsgroups at the moment are franchised in over 100 countries. Inside the U.S. on my own there are over200,000 restaurant places. Sales has grown from $6 billion in 1970 to $160 billion closing yr, an 8.6%annualized fee.Fast Food franchises cognizance on high volume, low cost and high speed product. Frequently food ispreheated or precooked and served to-move, even though many locations also provide seating for on- website online consumption. For stands, kiosks or sit-down locations, food is standardized and shippedfrom crucial locations. Consumers experience being able to get an acquainted meal in every place, andmenus and advertising are the same in each place.Some of the Types of Fast Food Franchise Opportunities AvailableBurgers 24-Hour Fish & Chips PizzaBreakfastItalian Sandwich/Subs Chinese JapaneseMexican Deli’s Crepes BBQSteaks Salads Buffalo Wings Hot DogsFried Wraps Grilled Cheese GyrosChickenHealthy Fresh Food Sausage BagelsPitasIndian Noodles Natural/Organic GrilledCompetitors:McDonaldsStarbucks Corporation, Yum! Brands, Burger King, Panera Bread, Wendy's, Chipotle Mexican Grill,Whitbread, Darden Restaurant, Tim Horton's., and Bloomin' BrandsBurger KingStarbucks Corporation, Yum! Brands, McDonalds, Panera Bread, Wendy's, Chipotle Mexican Grill,Whitbread, Darden Restaurant, Tim Horton's., and Bloomin' Brands4 Analysis Report Of McDonalds & Burger KingProducts & Services:McDonaldsMcDonald's predominantly sells hamburgers, various types of chicken, chicken sandwiches, Frenchfries, soft drinks, breakfast items, and desserts. In most markets, McDonald'soffers salads and vegetarian items, wraps and other localized fare. On a seasonal basis, McDonald'soffers the McRib sandwich. Some speculate the seasonality of the McRib adds to its appeal.Variouscountries, especially in Asia, are currently serving soup. This local deviation from the standard menu is acharacteristic for which the chain is particularly known, and one which is employed either to abide byregional food taboos (such as the religious prohibition of beef consumption in India) or to makeavailable foods with which the regional market is more familiar (such as the sale of McRice in Indonesia,or Ebi (prawn) Burger in Singapore). In Germany and other Western European countries, McDonald'ssells beer. In New Zealand, McDonald's sells meat pies, after the local affiliate partially re-launchedthe Georgie Pie fast food chain it bought out in 1996. In the United States, after limited regional trials,McDonald's plans to offer breakfast whenever its restaurants are open. Eggs cannot be cooked at thesame time on the same equipment as hamburgers due to different temperature requirements.Products: Hamburgers, french fries, soft drinks, milkshakes, salads, desserts, breakfastBurger KingThe organization brought the first new release of its breakfast menu, at the side of the enterprise's"uniqueness Sandwich" product line, in a 1978 menu growth. the products were a number of the firstdesigned by means of a quick meals eating place chain that were supposed to capture the personmarket, members of which might be inclined to spend more on a better-first-rate product. Theexpanded Burger King menu turned into part of a plan by means of then-business enterprise presidentDonald N. Smith to attain the broadest viable demographic market to better compete with McDonald's,and to fend off then newcomer Wendy's, who had a growing marketplace percentage. The plan changedinto a hit: the business enterprise's sales increased through 15 percentage. despite another menuenlargement in 1985, the agency's market profits dwindled because of forget of the emblem at thepalms of then-determine Pillsbury and its successors, Grand Metropolitan and Diageo. while thecompany become sold to a group led by TPG Capital in 2004, the trend of focused on an acceleratedtarget audience turned into renewed below a plan by means of its then-CEO Brad Blum. at some point ofBlum's tenure, the company added numerous merchandise that featured better-pleasant componentsand different menu fare that again tried to attraction to the person palate and demographic. As insidethe past, not all of these products met company sales expectations, or inside the case of numerous of itslarge offerings, ended in negative publicity because of nutritional concerns. With the purchase of thecorporation in 2010 with the aid of 3G Capital, the employer again commenced any other revamp of itsproduct line by means of phasing out some merchandise, introducing new ones and remodeling otherswhich includes its flagship Whopper sandwich.Products: Hamburgers,french fries, soft drinks, milkshakes, salads, desserts, breakfast5 Analysis Report Of McDonalds & Burger KingCountries of Operation:McDonaldsCountry/Territory Date United States 5/15/1940 Canada 6/1/1967 Puerto Rico 11/10/1967 U.S. Virgin 9/4/1970Islands Costa Rica 12/28/1970 Australia 5/30/1971 Guam 6/10/1971 Japan 7/20/1971 Netherlands 8/21/1971 Panama 9/1/1971 Germany 11/22/1971 France 6/30/1972 El Salvador 7/20/1972 Sweden 10/27/1973 Guatemala 6/6/1974 Curacao 8/16/1974 United Kingdom England: 13 November 1974[14] Hong Kong 1/8/1975 Hong Kong Bahamas 8/4/1975 New Zealand 6/7/1976Switzerland 10/20/1976 Ireland 5/9/1977 Austria 7/21/1977 Belgium 3/21/1978 Brazil 2/13/1979 Singapore 10/20/1979 Spain 3/10/1981 Denmark 4/15/1981 Philippines 9/27/1981 Malaysia 4/29/1982 Norway 11/18/1983 Taiwan 1/28/1984 Andorra 6/29/1984 Finland 12/14/1984 Thailand 2/23/19856 Analysis Report Of McDonalds & Burger King Aruba 4/4/1985 Luxembourg 7/17/1985 Venezuela 8/31/1985 Italy 10/15/1985 Mexico 10/29/1985 Cuba 4/24/1986 Turkey 10/24/1986 Argentina 11/24/1986 Macau 4/11/1987 Macau, China Yugoslavia 3/24/1988 SerbiaSouth Korea 3/29/1988 Hungary 4/13/1988 Soviet Union 1/31/1990 RussiaChina 10/8/1990 Chile 11/19/1990 Indonesia 2/23/1991 Portugal 5/23/1991 Greece 11/12/1991 Uruguay 11/18/1991 Martinique 12/16/1991 Czechoslovakia 3/20/1992 Czech RepublicGuadeloupe 4/8/1992 Poland 6/17/1992 Monaco 11/20/1992 Brunei 12/12/1992 Morocco 12/18/1992 Northern Marianas 3/18/1993 Israel 10/14/1993 Slovenia 12/2/1993 Saudi Arabia 12/8/1993 Kuwait 6/15/1994 New Caledonia 7/26/1994 Oman 7/30/1994 Egypt 10/20/1994 Bulgaria 12/10/1994 Bahrain 12/15/1994 Latvia 12/15/1994 United Arab Emirates 12/21/1994 Estonia 4/29/19957 Analysis Report Of McDonalds & Burger King Romania 6/16/1995 Malta 7/7/1995 Colombia 7/14/1995 Slovakia 10/14/1995 South Africa 11/11/1995 Qatar 12/13/1995 Honduras 12/14/1995 Sint Maarten 12/15/1995 Croatia 2/2/1996 Samoa 3/2/1996 Fiji Islands 5/1/1996 Liechtenstein 5/3/1996 Lithuania 5/31/1996 Cyprus 6/12/1996 India October 13,1996[34] Peru 10/18/1996 Jordan 11/7/1996 Paraguay 11/21/1996 Dominican Republic 11/30/1996 French Polynesia 12/10/1996 Belarus 12/10/1996 Ukraine 5/24/1997 Jersey 8/1/1997 Ecuador 10/9/1997 Reunion 12/14/1997 Isle of Man 12/15/1997 Suriname 12/18/1997 Moldova 4/30/1998 Nicaragua 7/11/1998 Lebanon 9/18/1998 Pakistan September 19,1998[36] Sri Lanka 10/16/1998 Georgia 2/5/1999 San Marino 7/6/1999 Gibraltar 8/13/1999 Azerbaijan 11/6/1999 French Guiana 2/22/2000 American Samoa 9/29/2000 Mauritius 7/4/2001 Mayotte 5/1/2003 Iraq 8/10/20068 Analysis Report Of McDonalds & Burger King Bosnia and Herzegovina July 20, 2011[38] Trinidad and Tobago 8/1/2011 Vietnam 2/8/2014 Tunisia 7/7/1905Burger KingCountry/Territory DateEgypt 2007 Morocco 2011 South Africa 2013 AfghanistanBahrainBrunei 2014 Cambodia 2013 China 2005 Hong Kong 2006 India 2014 Indonesia 2007 Iraq 2003 Japan 2007 JordanKuwaitKazakhstan 2012 Lebanon 2001 Malaysia 1997 Maldives 2013 MacaoNepal 2011 Oman 2010 Pakistan 2013 Philippines 1992 Qatar 2001 South Korea 1984 Saudi Arabia 1991 Singapore 1982 Sri Lanka 2013 Taiwan 1989 Thailand 1994 Timor-Leste 2013 United Arab Emirates 1993[51]9 Analysis Report Of McDonalds & Burger King Vietnam 2011 Antigua and Barbuda 2012 Aruba 1981 BahamasBarbados 2013 Cayman IslandsCuraçaoDominican Republic 1994 Jamaica 1985 Saint LuciaPuerto Rico 1963 Sint MaartenTrinidad and Tobago 2008 AndorraAustriaAzerbaijanBelarus 2015 Bulgaria 2008 Croatia 2014 Cyprus 2003 Czech Republic 2008 Denmark 1977 Faroe IslandsFinland 2013Former Yugoslav Republic Of Macedonia 2011 France 2012 GeorgiaGermany 1976 GibraltarHungary 1991 Ireland 1981 Italy 1999 Macedonia 2011 MaltaNetherlands 1981 Norway 1988 Poland 1992 PortugalRussia 2010 Slovenia 2011 SerbiaSpain 1975 Sweden 197610 "