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VIVA Bahrain: Strategic Capability and Competitive Advantage:

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  • "Strategic ManagementTable of ContentsTask 1: ........................................................................................................................................................... 2An introduction to the Company: .................

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  • "Strategic ManagementTable of ContentsTask 1: ........................................................................................................................................................... 2An introduction to the Company: .............................................................. Error! Bookmark not defined.An introduction to the strategic change: .................................................................................................. 3Critical Thinking: .................................................................................................................................... 4Problem Solving: ................................................................................................................................... 4Analysis: ................................................................................................................................................ 4Dissemination: ...................................................................................................................................... 4Task 2: ........................................................................................................................................................... 5VIVA Bahrain: Strategic capability and competitive advantage: ............................................................. 5Strategic capabilities: ................................................................................................................................ 6Value of capabilities to the stakeholders and difficulty in imitating capabilities: .................................... 6Application of competitive analysis models to arrive to a reasoned conclusion: .................................... 7Task 3: ........................................................................................................................................................... 8Red ocean strategy: .................................................................................................................................. 8Delta model: .............................................................................................................................................. 9Blue Ocean Strategy: ................................................................................................................................. 9Global strategy model: ............................................................................................................................ 10Turnaround management: ...................................................................................................................... 10Stage I: ................................................................................................................................................. 10Stage II: ................................................................................................................................................ 11Stage III: ............................................................................................................................................... 11Stage IV: .............................................................................................................................................. 11Stage V: ............................................................................................................................................... 11Brief discussion of managing strategy development and implementation: ........................................... 12Balanced Scorecard system: ............................................................................................................... 12SWOT analysis: .................................................................................................................................... 13Stakeholder theory: ............................................................................................................................ 13Porter’s five forces model: .................................................................................................................... 13Impact on Viva Telecom ........................................................................................................................... 141 Strategic Management1. Cut backs (loss of business) more pressure on pricing. ...................................................................... 142. Increase pressure on pricing. .............................................................................................................. 143. Reference pricing exposing prices across border. .............................................................................. 141. Reluctance of consumer to spend on highly tagged services and products of the company. ........... 142. Again, an increased pressure on pricing, however market is likely to grow due to aging population.143. Need to introduce value-adding processes. ....................................................................................... 141. More pressure on customer service, increased need for advertising and more pricing transparency.14Better intelligence gathering requires. ....................................................................................................... 142. Market likely to grow. ......................................................................................................................... 141. Demand for raw material increases its price and suppliers choice of selling too. ............................. 152. New digital opportunities creating new e-models. ............................................................................ 151. Price remains stable and unchanged until the industry as a whole works on it. ............................... 15Products of higher price and services, which are costly, will not be accepted. ......................................... 15Customer is the price giver. ........................................................................................................................ 15Quality becomes key. .................................................................................................................................. 152. Identify eco opportunities to market. ................................................................................................. 15Bibliography ................................................................................................................................................ 152 Strategic ManagementTask 1:An introduction to the Company:VIVA Bahrain came into being in March 2010. The company deals in services intelecommunication industry. It was formed STG group, an old and renowned company inBahrain. The company plans to give the latest telecommunication services to the people ofBahrain at the lowest costs possible. The company provides mobile phone services and Internetservices at competitive rates. The quality of service is highly upgraded due to the use of the latestinnovative technologies. The company delivers best in class voice and data network service. Atpresent, the company has an official partnership with English Premiership ChampionshipManchester United. It has also launched various programs and schemes to develop football inBahrain.(Viva.com.bh)An introduction to the strategic change:The strategic change literature is oftwo types of schools of thoughts. These includes the firstschool which is more dependent on “content” that is focused on the antecedents andconsequences that may occur due to the strategic change which includes utilization of largesamples and statistical methods. This theory given by Gibbs, 1993 who supported the ideas offirst school of strategic change related ideologies set by Ginsbery and Buchholtz in 1990 andOster in 1982. The Second school on the other hand was more dependent on the “process” itself.That is they focused on the actual role of the managers of the organization with a view to bringin a strategic change process by utilizing the various case studies of past years. This theorybrought ahead a practical view of the knowledge than just theory work. Webb and Dawson gavethe second school theory in 1991. They were actually supporting the ideas given by Whipp,3 Strategic ManagementRosenfel, and Pettigrew in 1989 about the same concept. Thus, the main difference is thepracticability of the second theory with just the theoretical knowledge of the first theory.(Boyneand Meier)The research skills for the purpose strategic change mainly consist of the following.Critical Thinking:(M. H. Moore)Problem Solving:(Zaleznik)Analysis:(Feignabum)Dissemination:Environmentalconditions andchanges OrganizationalOrganizationalconditions andoutcomes changes Change in thecontent ofstrategy (Sewell and Brown)From the above diagram, we see that the environmental changes affects the organization’sconditions and this further affects the change in the content of the strategy. The result is the4 "

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