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Strategic ManagementDelta model:Delta model is actually

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  • "Strategic ManagementDelta model:Delta model is actually a customer-based model of strategic management in which thefocus is kept on the customer demand.(Mckeown)For instance, the Viva Bahrain is offering its customers with a variety of mobilerecharg..

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  • "Strategic ManagementDelta model:Delta model is actually a customer-based model of strategic management in which thefocus is kept on the customer demand.(Mckeown)For instance, the Viva Bahrain is offering its customers with a variety of mobilerecharges that they can select as per the affordability and usage. This way the competitionwith the other companies in the industry is not considered important. Instead differentcustomer requirements are considered important which is fulfilled by offering variety ofrecharge and offers.Blue Ocean Strategy:In this kind of business strategy, the firm competes in a new market with no competitorby either introducing new unique products or creating and developing monopoly productor service by product differentiation. Thus, the firm creates and captures the new demand.For example, Viva can introduce new products and services, which are not yet offered byany other company in the industry. The company can offer a definite variety of Apple I- phone or a Samsung Tab model, which is not available with any other operator in themarket. Thus it can be accumulated with an offer like the recharge and coupons that thecustomer can get benefit of. (Kim, Chan and Mauborgne)9 Strategic ManagementGlobal strategy model:Global strategy model is built by identifying the main issues related with the business thataffects the business. This includes the followings.? Analyzing the market.? Identifying the company’s competitive ability and capacity.? Company’s objectives.? Developing a detailed product or service for offering to the different people as pertheir needs in different regions in the domestic as well as international levels.? Managing the business at both national and international front.(J. Moore)For instance, Viva can use various sampling methods and statistical techniques to figureout what are the actual wants of the people and if the company capacitates to achievethem with its present resources.(Mulcaster, "Three Strategic Frameworks,")Turnaround management:It involves the strategic management concept of identifying the various root cause offailures of the company and suggesting a long-term strategic plan for restructuring andresource allocation process for reviving the failing company. The various stages inturnaround management in Viva telecom includes the followings.Stage I:The evaluation and assessment of the whole organization’s present position interms of finance and other status.10 Strategic ManagementStage II: The acute requirements of the organization is identified which it is really in needof.Stage III: The third stage is called the restructuring stage where all the changes at theorganizational level are taken which can help in bringing back the organization from thefailures to the success.Stage IV: At this stage, the efforts made to revive the organization are stabilized with aview to maintain the new improvements introduced.Stage V: At this stage, the whole organization is revitalized to bring in more changesintroduced during the restructuring period. Thus, at this step the further steps ofimprovements and restricting are introduced to bring about a competitive edge in theorganization.(Ansoff)Viva telecommunication is doing so well that the company need not to use turnaroundmanagement at present. But in future if such case arises than the company can easily look intothe past records and evaluate the area of problem that may hinders it’s progress on the path ofgrowth and development.Critical evaluation of the models in context ofdeliberate and emergent strategy:1. The models are more of a theory than practical examples. Thus, it is difficult to relatethem with the reality.2. The models suggest concepts but the real life solutions are still not suggested.3. There can exist more than one model problem in an organization.11 Strategic Management4. The strategies are bound to change with the time and environment, which cannot beconceptualized.(Barney)Brief discussion of managing strategy development and implementation:A strategy is developed to meet an objective of an organization. Thus, it acts as a tool to help themanagers to take decisions accordingly to help their organization reach the predetermined levels,which can be related to the output, returns on investment etc. This way the strategies aredeveloped to meet a definite objective. The managing of the strategy development occurs withthe following steps.a. Efforts are made to maximize the utilization of the resources of the organization.b. High priorities are identified and strategies are made keeping them in mind.Various kinds of strategic management development theories are as follows.Balanced Scorecard system:In this system, the alignment of the business activities is made with the vision andstrategies of the organization itself. Thus all the objectives of the organizations areidentified and then communicated to each department in the organization so that all ofthem work together to achieve one single organizational objective.12 "

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