"ITECH7403: PROJECT 1Social Network ManagementContentsStatement of Declaration ..................................................................... Error! Bookmark not defined.1. Abstract: ........................................................................................................................................ 22. Introduction: .................................................................................................................................. 23. Project Vision and Goals ............................................................................................................... 23.1 Project Goals ..................................................................................................................................... 34. Project Success Criteria ................................................................................................................. 35. Project Scope ................................................................................................................................. 35.1 In Scope: ....................................................................................................................................... 35.2 Out of Scope: ................................................................................................................................ 46. Project Risks and Issues and Risk Mitigation Strategies ................................................................ 46.1 Table-1 Project Risk .................................................................................................................. 46.2 Table-2 Stakeholder Analysis: ................................................................................................... 67. Project Expenses ............................................................................................................................ 88. Project Timeline ............................................................................................................................ 99. Work Roles Structure (WRS) ........................................................................................................... 1010. Change Management and Communication Strategies ................................................................ 1111. References ................................................................................................................................... 12ITECH7403: PROJECT 1Social Network Management 1. Abstract:Social Media is playing an increasingly effective role in the marketing mix for everyenterprise. It’s an easy way to approach millions of potential customer within few clicks. We have ourunderstanding that social media have developed an organized set marketing package to enhance theproductivity of an enterprise. The essential ROI of enterprise marketing strategies contains socialmedia channels like Facebook, Twitter, Pinterest, YouTube, Google and Instagram. As a SocialAdmin we have the task to promote Easy Engineering app resulting in enhance in businessprofitability both online and offline, also to effectively requirement of customers.2. Introduction:Easy Engineering is an App Developer group focusing on engineering education and alsopossesses a Page in one of the popular social networking sites called Facebook. The page ismeant for young engineers providing information about Apps available as study materials forEngineers and other Professionals. The Easy Engineering Facebook Page provide App detailsabout various course materials on wide range of engineering subjects in an easy learningformat. Till now, the Easy Engineering Company has developed nearly 120 Apps with morethan 2 million downloads in Google Play Store. Various Engineering subjects are covered inEasy Engineering Apps such as Computers, Electronics, Electrical, Mechanical, CivilEngineering etc. Apps have various features such as most discussed topics, detailed coursematerials, important concepts etc. Everyday nearly 10,000 downloads are achieved fromaround the World. Maximum number of Easy Engineering Apps downloads are from India,UK, USA, Indonesia, Europe, Australia, Malaysia and Africa.Easy Engineering Company wants to enhance their Facebook Page by engaging maximumnumber of Users’ and get more likes on the Page and make students use their Apps forEngineering Studies. This report focus on Project Charter developed for the enhancement andusage of Easy Engineering Facebook Page.3. Project Vision and GoalsProject Vision - Provide the App Developers Easy Engineering with an effective social mediamarketing strategy in order to enhance the usability of their Facebook Page by providingeffective media campaign including interactive videos, images, guides, info graphic and othermedia techniques. Which enable us to attract more audience.P a g e | 2ITECH7403: PROJECT 1Social Network Management 3.1 Project Goals? Evaluate the existing Easy Engineering Facebook Page and thus, develop aneffective social media strategy.? Promote the Facebook Page and acquire maximum number of likes on thePage.? Engage Users’ to check the Page contents, download the apps and use themand also post their comments on the Page as well.? Complete the Project within the scheduled time and budget.4. Project Success CriteriaFollowing are the Key Performance Indicators (KPI) for the Easy Engineering Social MediaStrategy Project:? Enhanced Easy Engineering Facebook Page with various types of media includedsuch as images, videos, gifs etc.? More useful contents added on to the Facebook Page.? Increased number of users’ on the Page.? Increased number of likes and recommendations on the Page.? Increased students and professionals interactions on the Facebook Page.? Overall increase in Easy Engineering Apps downloads.5. Project Scope5.1 In Scope:? Study and Evaluate the Easy Engineering Facebook Page? Developing a set of social media strategies and check the effectiveness of FacebookPage.? Promote the Facebook Page among various users’ (engineering students and alsoprofessionals.P a g e | 3ITECH7403: PROJECT 1Social Network Management 5.2 Out of Scope:? No existing content on the Easy Engineering Facebook Page can be edited and changed and each content as a part of new social media strategy will be added aftergetting approval.6. Project Risks and Issues and Risk Mitigation StrategiesTable – 1 provide a detailed analysis of the possible Project Risks and Issues and RiskStakeholder AnalysisDetails of Customer / Client Company - Easy Engineering App Developers6.1 Table-1 Project RiskMitigation Strategies.Serial Project Risks and Issues Risk Level Risk MitigationNo Strategies1.Issues in Project RequirementAll the project –gathering related constraintsModeratemust be explained tothe client in order toavoid clashes in laterpart of the project2.Negative comments fromFacebook Page mustcompetitors on Facebook Page can be reviewedAlarmingaffect company reputation thoroughly andregularly in order toavoid posting ofnegative commentsfrom others3.Risk of Users’ postingUsers’ posts must notinappropriate contents on the Easy be directly posted onHighEngineering Facebook Page to the main FacebookPage. Instead the userP a g e | 4ITECH7403: PROJECT 1Social Network Management contents must bereviewed thoroughlyand then posted on tothe main Page whichcan then be visible toeveryone4.Disclosure of Company’sAll informationconfidential information associated to companyAlarmingmust be secured andonly assignedpersonnel must beallowed to add,modify or deletecontents on or fromthe Easy EngineeringFacebook Page5.Risks associated with Company’s High Contents on FacebookBrand reputation Page must provide apositive feel to theUsers’ andprofessionalinformation must beposted on the Pageregularly. Contentsmust be reviewed bythe higher authoritiesto avoid these risksassociated withcompany’s brandimage and reputationTable – 1 A detailed analysis of the possible Project Risks and Issues and Risk MitigationStrategiesP a g e | 5ITECH7403: PROJECT 1Social Network Management 6.2 Table-2 Stakeholder Analysis:Following Table – 2 provides a detailed analysis of the important Stakeholders involved inthe project with their respective roles in the Project completion and their significance.Serial Stakeholder Stakeholder Stakeholder’s Roles and No Name Significance Responsibilities1.Customer High Customer is the one who provide the projectrequirements during theinitial stage of the projectand analyze and evaluatethem with the company.Customer/client’s activeparticipation in thecompletion of project isvery necessary to avoidhassles further. Also, afterdelivering the project(partially or complete),customer must providetheir honest feedback onthe project and ensure thatit meets the projectrequirements andcompany standards2.Project High Project Manager has the Manager highest authority in theproject. He should takeactive participation in theproject and ensure thatproject modules ordeliverables are completedP a g e | 6ITECH7403: PROJECT 1Social Network Management as per the scheduled dateand time. Also, effectivecommunication must becarried out by the ProjectManager involving otherimportant project teammembers. Also, must keepa track of activities beingcarried out in the projectand acquire projectupdates or status.3.Project Team – Very High The Project Team is the Social Media core or foundation of theMarketing entire project success.Strategy This team is responsiblefor thedesign,development,analysis and evaluation ofthe social mediamarketing strategieswhich can enhance theEasy EngineeringFacebook Page, promote itamong various users(engineering students andprofessionals) and getmore number of likes onthe page and also enhancethe users’ interactivity onthe Facebook Page.4.Facebook PageAs mentioned in Table – 1 Very HighSupervisor / risks and issues associatedP a g e | 7ITECH7403: PROJECT 1Social Network Management Evaluator with the project, theSupervisor or Evaluator isresponsible for checkingposts regularly on theFacebook Page, filterthem accordingly andreport spam unnecessaryusers’ or pages. Also, theSupervisor must ensurethat no contents related tocompany’s confidentialityare leaked on theFacebook Page. All theposts must be reviewedthoroughly before postingthem on to the Facebook.Also, Supervisor mustensure that no othercompetitor company postnegative comments aboutthe Company which canspoil its brand reputationTable – 2 A detailed analysis of the important Stakeholders involved in the project7. Project ExpensesBudget of the Project titled “Development of Social Media Strategies for Easy EngineeringFacebook Page” is approximately $ 2,500. Table – 3 provides breakdown of project expenses.Serial No Stakeholder Pay in $1.Supervisor / Evaluator $ 4002.Resources Cost $ 500P a g e | 8 "