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International Entrepreneurship 13corporate structure and

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  • " International Entrepreneurship 13corporate structure and value chain poses another significant hurdle. Finding value-capturingstrategies responsive to the organisational investment is rather challenging.ConclusionThe impetus among many SMEs to ente..

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  • " International Entrepreneurship 13corporate structure and value chain poses another significant hurdle. Finding value-capturingstrategies responsive to the organisational investment is rather challenging.ConclusionThe impetus among many SMEs to enter new geographical markets has been consideredas an act of entrepreneurship. This broadening of the customer base and the diversification of themarket helps SMEs to achieve high production levels and growth. Further, it helps leverage ondifferent market?s resources and achieving high returns by maximising the capitalisation ofmarket imperfections. However, the cost required to build a reputation, acquire internationalminded management teams, ensure ethical considerations as well as maintain operation costs aresome of the major challenges affecting internationalised marketing.Domestic marketing has therefore been hailed due to its simplicity in market entry,lower financial requirements as well as less information to entry compared to foreign marketventure. Companies adopting the approach too do gain a range of benefits including: tax cutsupon achievement of a certain employee capacity level and the ability to predict the marketcapacity based on the local less costly information acquisition. ReferencesAaker, D.A., Kumar, V. and Day, G.S., 2008. Marketing research. John Wiley & Sons.Abecassis -Moedas, C., Ben Mahmoud -Jouini, S., Dell'Era, C., Manceau, D. and Verganti, R.,2012. Key Resources and Internationalization Modes of Creative Knowledge -IntensiveBusiness Services: The Case of Design Consultancies. Creativity and innovationmanagement, 21(3), pp.315-331.Ahokangas, P., 1998. Internationalisation and resources: an analysis of processes in NordicSMEs. Universitas Wasaensis.International Entrepreneurship 14Armario, J.M., Ruiz, D.M. and Armario, E.M., 2008. Market orientation and internationalizationin small and medium -sized enterprises. Journal of Small Business Management, 46(4),pp.485-511.Axinn, C.N. and Matthyssens, P., 2002. Limits of internationalization theories in an unlimitedworld. International marketing review, 19(5), pp.436-449.Bell, J., Crick, D. and Young, S., 2004. Small firm internationalization and business strategy anexploratory study of „knowledge-intensive?and „traditional?manufacturing firms in theUK. International Small business journal, 22(1), pp.23-56.Carasco, E.F. and Singh, J.B., 2003. The content and focus of the codes of ethics of the world'slargest transnational corporations. Business and Society Review, 108(1), pp.71-94.Carty, V., 1997. Ideologies and forms of domination in the organization of the global productionand consumption of goods in the emerging postmodern era: A case study of NikeCorporation and the implications for gender. Gender, Work & Organization, 4(4),pp.189-201.Contractor, F.J., Kundu, S.K. and Hsu, C.C., 2003. A three-stage theory of internationalexpansion: The link between multinationality and performance in the service sector.Journal of international business studies, 33(1), pp.48-60.Eriksson, K., Majkgård, A. and Sharma, D.D., 2000. Path dependence and knowledgedevelopment in the internationalization process. MIR: Management International Review,pp.307-328.Fletcher, R., 2001. A holistic approach to internationalisation. International business review,10(1), pp.25-49.Fletcher, D., 2004. International entrepreneurship and the small business. Entrepreneurship &Regional Development, 16(4), pp.289-305.Fliess, B. and Busquets, C., 2006. The role of trade barriers in SME internationalisation.Gankema, H.G., Snuif, H.R. and Zwart, P.S., 2000. The internationalization process of small andmedium-sized enterprises: an evaluation of stage theory. Journal of Small BusinessManagement, 38(4), p.15.Gianpaolo B. and Fabio C. Internationalization of the firm: stage approach vs. global approach:8th Global Conference on Business & Economics: ISBN : 978-0-9742114-5-9Gillespie, K. and Hennessey, H.D., 2010. Global marketing. Cengage Learning.International Entrepreneurship 15Inkpen, A.C. and Crossan, M.M., 1995. Believing Is Seeing: Joint Ventures and OrganizationLearning*. Journal of Management Studies, 32(5), pp.595-618.Ippaso, R.A., 2002. The strategic intent of entrepreneurs within entrepreneurially led companiesand the preconditions for their success or failure. Swinburne University of Technology.Javalgi, R.R.G. and Todd, P.R., 2011. Entrepreneurial orientation, management commitment,and human capital: The internationalization of SMEs in India. Journal of BusinessResearch, 64(9), pp.1004-1010.Jones O. and Leo. S, 2008. Internationalisation of SMEs: Fladers Dc Inspiring Creativity. Knight, G., 2000. Entrepreneurship and marketing strategy: The SME under globalization.Journal of International Marketing, 8(2), pp.12-32.Knight, G.A., 2001. Entrepreneurship and strategy in the international SME. Journal ofinternational management, 7(3), pp.155-171.Kocak, A. and Abimbola, T., 2009. The effects of entrepreneurial marketing on born globalperformance. International Marketing Review, 26(4/5), pp.439-452.Kumar, M., Antony, J. and Douglas, A., 2009. Does size matter for Six Sigma implementation?Findings from the survey in UK SMEs. The TQM journal, 21(6), pp.623-635.Lim, H. and Kimura, F., 2010. The internationalization of small and medium enterprises inregional and global value chains. Lu, J.W. and Beamish, P.W., 2001. The internationalization and performance of SMEs.Strategic management journal, 22(6 -7), pp.565-586.Luo, Y. and Tung, R.L., 2007. International expansion of emerging market enterprises: Aspringboard perspective. Journal of international business studies, 38(4), pp.481-498.McDougall, P.P., & Oviatt, B.M., 2000. “International entrepreneurship: The intersection of tworesearch paths” Academy of Management Journal, Vol. 43, pp. 902–908.McDougall, P.P., & Oviatt, B.M., 2005. “Defining international entrepreneurship and modelingthe speed of internationalization”, Entrepreneurship Theory & Practice, p. 537-553.Perry, A.C., 1990. International versus domestic marketing: four conceptual perspectives.European Journal of Marketing, 24(6), pp.41-54.Reid, S., 1983. Firm internationalization, transaction costs and strategic choice. Internationalmarketing review, 1(2), pp.44-56.International Entrepreneurship 16Segerstrom, P.S., Anant, T.C. and Dinopoulos, E., 1990. A Schumpeterian model of the productlife cycle. The American Economic Review, pp.1077-1091.Vahlne, J.E. and Johanson, J., 2013. The uppsala model on evolution of the multinationalbusiness enterprise-from internalization to coordination of networks. InternationalMarketing Review, 30(3), pp.189-210.Vincze, Z., 2004. A grounded theory approach to foreign-market expansion in newly-emergingmarkets.Welch, L.S. and Luostarinen, R., 1988. Internationalization: Evolution of a concept. TheInternationalization of the firm, 14, pp.83-98.Zhou, L., Wu, W.P. and Luo, X., 2007. Internationalization and the performance of born-globalSMEs: the mediating role of social networks. Journal of International Business Studies,pp.673-690. "

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