" Entrepreneurial Leadership and Project ManagementOn the other side, this network of businesses permits clients to remain accomplished and rec- ommend similar service or products. Thus, this plenitude of channels implies that businessesmay accomplish an incredible level of acknowledgment by being connected to their custom- ers through the internet from numerous state or region(Robbins, 2010). In addition, the streamof data gives businesses an opportunity to develop a sustainable strategy in the diverse, com- petitive market. Apart from that, if a business needs to be on top of its market like retail in- dustry, then it needs to embrace digital marketing as an important business strategy. Alongwith this part, the perfect suggestion is Search engine optimization which is a way to achievesuccess in this competitive retail industry. Furthermore, numerous businesses utilized methodof Search engine optimization and so, Marks and Spencer needs to give attention to the busi- nesses expansion in the digital world with best techniques to sustain in the UK?s retail indus- try. Page 16 of 21Entrepreneurial Leadership and Project ManagementRecommended SEO for Marks and SpencerSince many years, search engines like Google, Yahoo have turned into a definitive guide anddevice for everyone to find measurable solutions or needs through the internet. Compellingthe UK?s retail market, for example, it is facing new businesses ideas that are mechanicallybest in class. As well as, established organizations provoke strong competition by these ideas.Digging profound into this field of search engines and the internet, it is basic that one com- prehends the idea of "Google" search. As per Google Analytics analysis, web improvement,and digital marketing is interlaced to give business a definitive support. On the other hand, itis the term specified to results that show up in search engines because of their relevance tothe search things indicated in the search engines(Althoff, Feldmann and Mu¨ller, 2001). Otherthan that, numerous rival companies in this manner look for experts for SEO preparation andorganizations are giving these preparations and that's just the beginning for difficult competi- tion to be on top of the rankings is the retail industry. Moreover, Search engine optimizationis the best digital marketing strategy for the businesses to achieve the greatest amount of pro- ficiency and success. In terms of effective results, the management needs to include signifi- cant and commonly indicated words as SEO that can be chosen by the request of the rank- ings. Moreover, the recommended words are departmental, household and retailer which canbe used as perfect SEO of the website of Marks and Spencer. Moreover, there are varioustypes of causes involved in these above-mentioned SEO which also evaluated. On the otherhand, most of the people are getting suitable information by typing nearest meaning words insearch engines through the internet. Apart from that, the management of Marks and Spencerneeds to rectify the commonly used words which help a potential customer to become a realcustomer(Laudon and Laudon, 2007). In other words, Marks and Spencer need to create an ef- fective content which includes common SEO such as departmental, household and retailerwhich clearly covered by Marks and Spencer. However, each and every single SEO includesPage 17 of 21Entrepreneurial Leadership and Project Managementindividual significance since a customer needs to get his/her desired products through online.Besides that, this SEO effective increases a number of visitors to the website of Marks andSpencer through obtaining high-ranking placement in the pages of Google search results.Moreover, by implementing departmental, household and retailer words as SEO on the web- site, the management of Marks and Spencer can easily list up the valuable customer detailswho recently access their website. In addition, after recognizing customer?s demand, Marksand Spencer can reply with suitable recommendation via E-mail and other telecommunicationsystems. Page 18 of 21 "