"UniversityEntrepreneurial Leadership and Project ManagementByDateNameLecturer’s nameEntrepreneurial Leadership and Project ManagementContentsContents .................................................................................................................................................. 2Introduction ............................................................................................................................................. 3Part One .................................................................................................................................................. 4TWO types of digital marketing channels to access the target audience & discussion .................. 4Two online marketing platforms and their use for target new customers. ...................................... 5Analyze how the digital marketing can be integrated into the traditional marketing mix. ............. 7Part Two .................................................................................................................................................. 9The role of content marketing to build customer relationship with the target audience across digi- tal platforms .................................................................................................................................... 9Discuss the relevant laws the organization would need to consider when developing content mar- keting across various platforms. ....................................................................................................... 11Part Three .............................................................................................................................................. 14Analysis of analytic data to improve Marks and Spencer?s Digital marketing strategy ....................... 14Key words and Trends of Google analytics analyse………………………………………….16Recommended SEO for Marks andSpencer………………………………………………….17Conclu- sion…………………………………………………………………………………….19References ............................................................................................................................................. 20Page 2 of 21Entrepreneurial Leadership and Project ManagementIntroductionDigital marketing channel is one of the most ground-breaking and fresh perceptions of the21st century. The digital marketing does not have any exact proper definition or proper mean- ing. Digital marketing can be explained accurately with emails, advertisements, pay perclicks, text messages blogging, fax, broadcast, etc. These examples define the term of digitalmarketing. Apart from the examples given above, there are few more channels available which are tradi- tional channels like TV, radio, print and billboards. Digital marketing is the most powerfulnetwork for the advertising as like the double click strategy from Google for internet whichhas become the closest linking between each and every places almost (Chaffey et al., 2014).Part OneTWO types of digital marketing channels to access the target audience & discussionBefore identifying the digital marketing channel it is required to understand the differentchannels of digital marketing. By identification of proper channel will help best for the busi- ness propel help. There are many digital marketing channels available which can be chosenfor business to target audiences, but the most effective TWO channels for the company Marks& Spencer will be:? Display advertising? Social Media MarketingDisplay Advertising Display advertising is one of the most important channels for the company like Marks &Spencer. The company can target audience more and more by improving their display adver- Page 3 of 21 "