"Blog Writing: Don’t Bury the LeadThere’s a certain order to writing. To attract the readers or audience, and have them readthe article or posting to the very end, the lead should be interesting, strong and crisp. Thewriting should be to the point.Blog and news writing have something in common. Bothfollow the inverted pyramid structure of writing. The most important information ishighlighted in the very beginning. The first sentence is known as the lead. It relays the mainpoint of the article. Then the rest of the paragraphs lay out the other facts. This is becausemany readers don’t have the time to go through the entire article. They just read the firstparagraph and skim through the rest. They read the headlines and go through the maincontent only if they find it to be interesting. Writers should never bury the lead because ifthey do so, they will lose readers. The article will be boring and meaningless. The main pointshould be highlighted in the first sentence of the first paragraph. Writing is tricky. But withenough practice, a person can easily grasp the skills. For every piece of writing, you have tokeep the audience in mind. You need a good topic to start with. Writing TipsBlog writing is not tedious if you know what you want to write about and have the right flowof ideas. If you are writing for the audience, you must understand them and see whatinterests them. There’s no use writing a piece no one wants to read. Here are some usefultips:? Topic – you can write about anything. There are so many topics and personalexperiences that you can share such as fishing trip; cooking for the first time;preparing children for the new school year; first-time mother; being a bridesmaid; what to buy as Christmas present; planning for a reunion; craving for crumbled cake;and girls day out etc. ? Give it a personal touch–make it look like a diary entry except do away with thedates and timings etc. What I mean to say is to give it a personal touch. When thereader goes through it, he or she will feel as if they have written it. They will feel partof the writing. Plus, it keeps the reader glued!? Length – it depends entirely on you. But keep in mind that it should be too short ortoo long that the reader leaves it half way. Keep it in between – balanced. You arethe writer; you get to decide how much you want to write!? Quality – if you want the writing to be quality, then you have got to give it time. Youcannot get the work done in ten or twenty minutes. Set at least two hoursmaximum. Why two hours because you need time for the ideas to start flowing andwriting takes a bit of time, then you have to go through it to do away withgrammatical and spelling mistakes.? Read – to be a good writer, you have to read. You can read anything, newspapers,magazines, novels, science journals, recipe books and children’s story books. It willmake you think and ideas will flow. ? Write – the more you write, the better you will become. Practice makes a personbetter. The same is with writing. Try different styles of writing, first-person; second- person; descriptive; informative; and narrative etc.? Body – make sure that the writing doesn’t contain too much information.Sometimes, readers find this overwhelming. They are not able to process the facts. Ittakes time and many do not have the time. Limit the facts to five but write it in such a manner that the reader grasps it. There’s no point in writing something which noone can understand. As a writer, you should have an open mind. You should be ready to hear what the readershave to say about the writing. Whether it’s good or bad, you should accept it. It will help youenhance your writing skills. You should keep in mind that not everyone will support the ideathat you want to highlight. They may be against it. Take it constructively and move on. Youcan build on your vocabulary by reading and going through dictionaries. Use synonyms andantonyms; moreover, there are many word tools and applications that you can use. Theyare available online. Unlike what some people think, writing is not tedious. It’s interestingand very useful. People who are passionate about it will definitely agree with me!Reference1. dorieclark. (2016). Dorie Clark. Retrieved August 28, 2016, fromhttp://dorieclark.com/dont-bury-the-lead/2. Brown, J. (2013, August 15). SEO / marketing. Retrieved August 28, 2016, fromhttp://smartseodesigns.com/keys-to-copywriting-dont-bury-the-lead/3. Rogers, T. (2015, September 9). How to avoid burying the Lede of your news story.Retrieved August 28, 2016, from News & Issues,http://journalism.about.com/od/writing/a/How-To-Avoid-Burying-The-Lde-Of-Your- News-Story.htm4. Thorp, J. (2016). Don’t bury the lead when you write! *Content Strategy+ Retrievedfrom http://www.addthis.com/blog/2014/10/30/dont-bury-the-lead-when-you- write-content-strategy/#.V8LJCFV97cc "