" UMLDIAGRAMSANDREPORT Executive SummaryToday?s world demands customer satisfaction, to drive the decisions of their company. Customers area vital part of the company. The management must take extra care and use effective strategies to bettertheir working process and gain effective sales growth for the company. The Digitoze Company is adigital marketing firm, whose system is evaluated and designed for effective communication andbetter customer satisfaction results. The As Is process is designed for the existing system and based onthe identified flaws, To Be process is proposed. The proposed solution gives improved solution oncommunication with their customers. To-Be process is proposed with effective features that comeunder pre and post sales techniques. The strategy to attract the customers is also identified that can bequite effective. The main object of the proposed system is to enhance the workflow of the company.The “AS IS” and “TO BE” processes are compared to see their impacts on the company's operations.The Entity Relationship Diagram is illustrated along with data normalization. The set of individualwho require training for implementing the changed system are development team, service deliveryteam and management. The types of testing are studied.For Digitoze, a plan for system changeover isdeveloped. At last a report is written to address the proposed solutions to the top management. Table of ContentsExecutive Summary ............................................................................................................................................. 11. Introduction .................................................................................................................................................. 32. Time management plan ................................................................................................................................ 33. Entity Relationship Diagram ....................................................................................................................... 74. “As Is” Process .............................................................................................................................................. 85. To-Be Process ................................................................................................................................................ 96. Comparing “As Is” and “To-Be” .............................................................................................................. 107. Data Normalization .................................................................................................................................... 138. Testing ......................................................................................................................................................... 159. Training ....................................................................................................................................................... 1610. System Change Over .............................................................................................................................. 1611. Report to Top Management .................................................................................................................. 1612. Project Prototype .................................................................................................................................... 17Thank You .......................................................................................................................................................... 28References ........................................................................................................................................................... 28 "