"Running head: MARKETING STRATEGY COMPARISON1Marketing Strategy ComparisonStudent’s NameUniversity Affiliation MARKETING STRATEGY COMPARISON2Marketing Strategy ComparisonThrough the articulation of complex business strategies, JC Penny it has managed to work hardin facing challenges and serious competition induced by Macys and Khol. In the USA, JC has1077, Macy 824, and Kohl 1158 stores. The strategy of JC being the leader in having manystores comparative to the other 2 entities, it has increased its competitive power making it attainthe set profitability thresholds. Penny is taking retrenchment strategies due to competitivenesswhile the other two are serious taking for viable marketing strategies to attain excellence(Joseph, 2016). Kohl is under discussion of getting privatized an aspect that may inducenumerous changes in the market structure.? Macy could make more than $33.7m sales per store, Kohl $16.4m, and Penny 10.9m onusual basis through their marketing exercise.? Macy’s marketing and management policies are leading to positive increase while the restare accruing negative impact.? Macy and Penny show efforts in retrenchment and look for other viable opportunitieswhile Kohl focuses on identification of better portfolios with positive NPV. MARKETING STRATEGY COMPARISON3The three companies are clear to have profound focus on customers. They tailor products that areof resolute benefit to the clients having core eye on quality and price. They end in pricing theirproducts competitively as one way of luring the customers. Each of the three has to attainsatisfaction, an aspect that may lead towards attainment of excellence. The management of thethree is also looking for viable opportunities abroad as one way of increasing the market share(Lam, et al., 2016). They have a feeling that the local market here in America is not suitable dueto availability of many players leading to saturation. Globalization seems the only solution to thenumerous challenges facing the entity in its efforts of working towards attainment of excellence.The three have developed cost cutting strategies in their move towards reducing expenditure. Theeconomic implication is of sound significance to the progressiveness of the organization. Theapplication of the above strategies has helped the entities pitch customers from differentbackgrounds. "