"M MCIMMembership # - 3The above table clearly describes the key skills, traits and description of the activity that is to betaken up by the internal communications manager. The roles are most effective in determining theprovision of right internal communication methods and effectiveness that is guaranteed to reachout. The communications manager advertisement ispresented, where the internal communicationjob description provides a very specific list ofskills and duties.Y&R (2016) provides for a communicationsmanager, where the discussion does providefor a range of specific duties and generalprograms to generate processors. Page 9 M MCIMMembership # - 31.3 Allocation of resources for external resourcesThe allocation of the external resources does provide for a range of specifics. The allocation ofresources could be derived on the factors on people, marketing and customer support. Themanagement requires a range of factors to determine the success. Key resources DescriptionPeople The allocation of people, as a specific number of team of 30 individuals tohandle the global internal communication operations could be identified tobe a specific opportunity. Marketing Marketing supports the initiation of the comprehensive communication andengagement within the teams. Customer support The computer support does provide for a range of customer support indetermining the role of management.Table 3: Key resources and descriptionThe resources does provide for specifics, in generating a greater customer, people and marketingresource allocation so that an effective provision to the better resource utilisation.In contrast, themost effective tool and method is to derive a range of effective growth is that the right externalparties, and generating for the process. The external marketing communication resources, does provide for specific evidence, to allocateexternal marketing activities that are most effective.External marketing activity DescriptionDr Detailing A range of notepads, leaflets and informationbrochures are issued to the Drs whom are beingvisited by the medical promotion delegates.Pharmacist/ Chemist promotions Issue of free samples, free posters and capabilitydevelopment is seeing as primary tools ofgenerating extensive support.Advertising In some of the markets, advertising on TV areallowed, as such often television advertising are Page 10 M MCIMMembership # - 3developed by the external communicationsteam. Table 4: External marketingPage 11 M MCIMMembership # - 32.0 Task 022.1 Creative briefA creative brief is explained by authors to be a document that is to share guidelines on apromotional campaign or a marketing campaign that is expected to serve the mere purpose offacilitating better communication between parties, and also facilitate a format of guidelines.(Aaker, 2012) The creative brief is identified by authors such as Harry (2012) and Donald (2003) to be a usefuldocument in recognising the creative requirements, and a planning document that meets theexpected requirements of the organisation. In literature it could be seen that the elements of creative brief are being values to be the mosteffective. The goals of the campaign are black and white, and are specified to the wider audience asto what is expected to be achieved. Allows to make decisions well with the client and the partiesinvolved. (Harry, 2012) McKinsey (2011) study identified that projects that did have a satisfactorybrief did succeed well against projects which did not have. Allows for saving of time whereunnecessary deviations by the client or the agency are avoided. (Harry, 2010) The above list ofimportance clearly highlights the importance of undertaking a brief for the purpose of marketingcommunication campaigns.The following creative brief is an external communication brief to the product of Pfizer “Viagra”. History of the productThe product was launched in the year 1990s which is fondly known as the blue pill. The product hasbecome an instant market hit in the era, for the product innovation that was brought in by Pfizer.The product could have a range of product continuous innovations being undertaken.The target audienceThe target audience for the product are Old aged men from the age 40+Features and benefitsThe product will have to highlight- Product benefits of long lasting pleasure- Better lifePage 12 "