"M MCIMMembership # - 3meet the needs and expectations ofthe market. Digital apps The digital apps are well crafted to The FMCG industry is well versatilemeet the requirements. The better to creating APPS. crafting of the requirements which Knorr UK (2015) created an appare efficiently determined to provide called “Whats for dinner”- thisa competitive solution.provides Knorr based quickNDB (2016) provides a Shake and revenues.transact app. Posters The posters are well established – Posters are extensively used bywith specifics on the key features.products in FMCG sector such asHSBC (2016) provides specific posters Mortein – the mass market producton the ADVANCE customers and as a form of reminder.product.Banking FMCGChannel The channel partnership with Does allow for the channelpartnership/ retailers, has allowed for partnership and % margin todiscount programdevelopment. Does provide for retailers are openly provided. specific advantages for the retail This is effective in determining thepartnerships.effective processing. In the comparison, that is carried out where the evaluation does clearly pinpoint that the results areeffective, that the most significant in determining the processors. The process could be identified by the organisations selected in the marketing mix campaigns, wherethe different marketing mix do provide for clear specifics on the examples of successful campaignsthat has been carried out.Page 21 M MCIMMembership # - 3It was very evident that the progress of ensuring satisfactory progress requires a complete anddetailed planning and a proper execution. (Harry, 2005) The evaluation and providing a satisfactorydependence does allow for an effective progressing for the product. Page 22 M MCIMMembership # - 33.3 IMC Plan to improve revenueIntegrated Marketing Communication does highlight as a clear sequence of steps, processors anddirected towards a specified audience, with a clear plan in generating the key advantage indelivering a successful program. (Harrold, 2003) The process of delivering the IMC plan, requires aconsistent planning and does deliver a range of successes and do deliver the specified goals. R - Research and AnalysisA - AudiencesB - BudgetsO - ObjectivesS - StrategyT - TacticsI - ImplementationC - ControlThe RABOSTIC model is an efficient model in generating a sufficient process, in determining thefunction of IMC plan process. 3.3.1 Research and analysisThe research and analysis stage is to comprehensively review the current status of the organisation,in relation to where the competition is. Research does provides for Where we are?, and how are wehere? And how do we get towards the vision is reviewed.Current stance CompetitionPositioned as a premium product, the product Market is flooded by competition fromfeatures are well appropriate and - Aurvedic productsrecommended to the product by Drs and Key - Cheaper genericsOpinion Leaders.- Alternatives Page 23 M MCIMMembership # - 3The research analysis does provide for specific processors, in generating a key progress, and adetermined in generating a process of greater understanding of the current progresses made. 3.3.2 AudiencesThe process of identifying the audiences is conducted.In this assessment an evaluation is made, asto understanding the key program requirements that has been established.- Clear assessment of TG; The campaign is proposed towards the 40s and above –whom are looking for a pleasure better wellbeing drug.- The audiences are effectively tapped, and a personality profile is developed, which is tounderstand what do the customers do, what is their life style, and how do we tap into thatmarket. Which MARCOM tools are effective for the operations. These steps are of strategic value and do provide for very specific decisions on the MARCOM tools.This is usually carried out with the support and help of the agencies. 3.3.3 BudgetsThe decision steps then moving into the MARCOM decisions and the integrated marketingcommunication plan, does highlight the best possible investments are made. A clear assessment isunderstood on the possible costs associated with each Marcom alternative. Effective negotiationstrategies are evaluated, and the final and most effective MARCOM choices are made. 3.3.4ObjectivesThe establishing clear objectives are part of the MARCOM model and are important to provide for anintegrated marketing communication plan. Daft (2012) argues that it is very important to establishspecific objectives that are important to develop the campaigns and set goals for the campaigns. Thediscussion does emphasise on key processes and steps. The Viagra campaign will have possible objectives of - Achieve 90% of the exposure from population- Define better top of mind amongst the TG with a top of mind rate of 80% amongst thetracking sample used Page 24 "