"M MCIMMembership # - 3- Deliver better and effective consumer and channel partner engagement in the MARCOM3.3.5 StrategyThe strategy of the campaign is to ensure effective facilitation of top of mind awareness amongstthe selected chains. The strategy is to use online and off line media to reach out to the selectedtarget pool of clients. 3.3.6 TacticsThe very specific tactics for implementing the marketing communication plan is looked into. If onlinemedia is decided, the decision on the channels, exposure, along with specifics on media decisionsand finalisation of media tools to generate greater exposure.3.3.7 ImplementationThis is completely relevant to executing the plan that is on paper. Specifics on resource allocationare practically implemented with clear goals. 3.3.8 ControlAspects of effectively managing the delivery of the project on time and in full are evaluated withspecifics being tracked. The team will be very attentive with attention to detail as to how the projectis going. Page 25 M MCIMMembership # - 3ReferencesY&R (2016) Communications Manager [Online] Accessed URL:http://chc.tbe.taleo.net/chc01/ats/careers/requisition.jsp?org=YRBRANDS&cws=9&rid=5340&sourc e=Indeed [Accessed 12 April 2016]Harvard Business Review (2016) Don’t leave communication out of marketing [Online] Accessed URL:https://hbr.org/2010/07/knowing-the-difference-between.html[Accessed 12 April 2016]McKinsey (2016) Corporate Communications Compass[Online] Accessed URL:http://ccc.georgkolb.com/?tag=mckinsey [Accessed 12 April 2016]Egan, J. (2007). Marketing communications. Cengage Learning EMEA.Varey, R. J. (2002). Marketing communication: principles and practice. Psychology Press.Smith, P. R., & Taylor, J. (2004). Marketing communications: an integrated approach. KoganPage Publishers.Koekemoer, L., & Bird, S. (2004). Marketing communications. Juta and Company Ltd.Kitchen, P. J. (1999). Marketing communications: Principles and practice. Cengage Learning EMEA.Shimp, T., & Andrews, J. C. (2013). Advertising promotion and other aspects of integrated marketingcommunications. Cengage Learning.Hughes, G., & Fill, C. (2007). Marketing Communications 2007-2008. Routledge.Ram, S., & Sheth, J. N. (1989). Consumer resistance to innovations: the marketing problem and itssolutions. Journal of Consumer Marketing, 6(2), 5-14.Yeshin, T. (2012). Integrated marketing communications. Routledge. Page 26 M MCIMMembership # - 3Smith, P., Smith, P. R., Berry, C., & Pulford, A. (1999). Strategic marketing communications: newways to build and integrate communications. Kogan Page Publishers. Page 27 "