"Communication planrelationship with various public are mainly valuable information within independent mediumsincluding magazines and newspapers that were printed after gathering information from pressreleases. PRs are beneficial because they enjoy a high trustworthiness at lower price, but thethorough news is out of control. This communication approach is very important for Priuscampaigns because most of the buyers gather information from media. Being known as andtalked about in the media will be a good step. Personal selling (PS) is important as purchase of acar involves huge investment. Personal selling will be undertaken by the local dealers, who aretrained with the Prius car (dealership launch material, and conferences) and how to handleobjections. In addition, PS is essential when focusing on corporate or fleet buying category,because these buy purchase in bulk. They want a demo by a company professional to explain thefeatures of Prius and why it is correct for their fleet. The training cost and PS are said to becovered in dealer?s and Toyota?s expenditure. Sales promotion and incentive-strategy are veryefficient to encourage the buying decision. PS is also useful at the beginning of the product-lifecycle. Toyota must have been selling Prius below its manufacturing cost, however, with the helpof supplement third party sales promotion (Bell, 2009).Advertisement should to be the major communication mix for this movement.Direct mail in the form of newsletters can be useful for this event to apprise about booking a test- drive. Toyota possesses substantial databank, but can also buy more data.Television is a preferred means of advertising a product such as a car because it has widereachability. The volume of TV advertisements is confined by its costs, but the target groupevents have to be used optimally. Famous TV channels like BBC One, BBC Two, ITV,Channel4, and Print Adverts will be promoted in newspapers, particularly in their weekendsupplements. Additional advertisements are published in magazines about cars, read by the target13 Communication plangroup. Newspapers read by the target group include Daily Telegraph, The Times of India, TheIndependent, Financial Times, National Geographic, New Scientist, Vanity Fair, Waitrose FoodIllustrate, Auto Express, and Car. PR events focus on the target audience through printpublications and television programs about cars (Top Gear on BBC, 5th Gear on Channel 5 andso on) and maybe even programs on radio stations. Advertisements on billboards should be donein urban areas to familiarize the audience (car drivers) at relatively low cost. Displaying themnear busy junctions will support the ads on television, magazines, and newspapers. Direct emailswill be sent to the potential customers to purchase the Prius online. A Prius specific micrositewill provide all related info through e-brochures that can be downloaded online. All ads have tobear the Prius website address to make it easy for the prospective customers to find. Regionalpress will not be thought of as this media is utilized by local dealers. Ads on radio might bebeneficial, but it may not be able to have the impact required to convince. Prius has to be visibleto ensure that the prospective consumers understand that it is an advanced car.(“Integrated marketing communications strategy launching the Prius ..,” 2016)9.Communication channelCommunication mix and Evaluation of Evaluation of Customer Sent messagemedia importance impact expectationSales promotions High Mixed Excellent and We appreciatehonest sales efforts andaware about brandDealers and suppliers Medium Mixed Quick, cost Prius is goodeffective option to buyAdvertising High Positive Sharing Promoting priusinformation about modelpriusMedia(newspapers/magazines) Medium Positive Detailed and Adequatehonest review of coverage of nicheproduct marketEmployees High Mixed Employee stories Employees asare trustworthy brand ambassadorWebsite medium Positive Easy to access Provide tone andfeel of prius at14 Communication planeaseSocial media High Mixed Honest, unfiltered Prius is responsivefeedback and modern(MCNEW, 2013)(Sissors & Baron, 2010)10.Control of communication planIt is important that the prospective customers understand that the advertisements have to beginmuch before releasing the product into the market so that the events uncover their full potential.Many years ago, all the departments that back the product and communication had to meet on aregular basis to fine-tune the integral strategy. Prior to the product release, a microsite isestablished and will happen as soon as the Prius is displayed in exhibitions. An email is sentbefore as well as after the launch. TV advertisements will commence in a „wedge pattern?9(initial „Blitz?) and flow into the „awareness pattern?9 after 6 months to create awareness aboutthe product on sale that has a lengthy purchase cycle and decision-making time. First time buyers Switchers PreviouscustomersTV Advertising 50000 50000 20000Radio 100000 5000 0AdvertisingConsumer 200000 20000 0MagazinesDirect Mail 500000 250000 500000Sales Promotion 250000 400000 400000Public Relations 50000 50000 0SPonsership 1000000 500000 35000Custom Media 250000 50000 0Post-testing at the time of campaign and after it is important because it helps evaluate thecampaign?s success. More importantly, feedback is essential as it helps in planning such futurecampaigns. Post-testing will be managed by agencies that specialize in conducting surveys to15 "