"Communication plan4.4.Toyota swot analysis(Tan, Seow, & Toyofuku, 2014)6. Objectives and ScopeObjectives are set so that the targets are achieved consistently. They are usually set at threelevels from corporate, marketing and communication perspective. Corporate objectives,appropriately called shareholder wealth maximization, is accomplished imply higher profits andsales. The chief marketing objective is the successful release of new cars to the market.However, Prius was not expected to be a commercial car. In reality, it sold under themanufacturing cost in America. Prius was derived from a research project and its change into amass produced car is more with the objective of enhancing Toyota?s brand image, a kind of realsocially responsibility, showing Toyota?s engineering abilities at the same time. Marketingcommunication events form a very important component in achieving them and have to beconnected with all other events including manufacturing, sales, and purchasing. Strengtheningthe association with the Toyota brand promoted the thought of purchasing Toyota car. Hit thetarget customers have as much as possible in order to introduce new products to the market. The10 Communication planmain motto is to explain the customers about the working of the Prius and its advantages. Themessage should encourage customers to learn about Prius – visiting the website, readingbrochures, visiting a local dealer, or booking a test drive. The Prius has to be thought of asanother option to conventional cars. In the end, communication should result in a moreshowroom footfalls and car sales.To precise the communication objectives are1 .enhancing bind with Toyota Prius2. To expand the target market3. Creating awareness among business and private buyers4. Creating awareness about hybrid cars and their benefit5. communication must push people to learn more about eco friendly cars specially prius6. Increased sales revenueScope- Here, only customers are taken into consideration as stakeholders, because it is marketingcommunication plan. Moreover, the objective of plan is creating brand awareness, image, andincrease revenue.11 Communication plan7. FindingsPrius includes all the features offered by its competitors. USPs have to be stressed on promotionsand any restriction to buy (Unique Selling Proposition Strategy). Advertisements are most likely to change over time. Early advertisements have to concentrate onunderstanding while subsequent events should concentrate on creating interest and particularadvantages. To show the target market, the car has to be promoted and its users are intended tobe innovative, imaginative, and revolutionary. Restrictions to purchase a car (high initialinvestment, unreliable technology, and unawareness of products) have to be overcome bystressing on effectiveness now and later, success in Japan, and product explanation. Emphasishas to be given on the fact that Prius does not need any external recharging and presents theeasiness like other cars. Therefore, Prius should be treated as „least brown? and not „green?(including all the associated disadvantages). The activity is intended to make the technologycome alive. Creating different activities aiming at one of the three approaches identified in thetarget audience, stressing on the reasons and objectives to buy and disprove the individualobstacles to purchase. This can be achieved in many ways without disturbing the promotingstyle. Consequently, advertisement has to be showcased in the media where one psychographicprofile is dominant over the other. The approach should be advanced, smart, and humorous,doing the screening of one of the unique selling points against a competitor (Gunelius, 2008).8. Recommended Communication planThere are several communication methodologies. Two important aspects should be thought ofduring the selection of technique, namely, the product type and the stage in its life-cycle. Theseaspects significantly impact the customer purchasing behavior and thus the mix should be tunedin line with these conditions. In Public Relations (PR), the progress and maintenance of good12 "