"Communication plan1. IntroductionToyota Motor Corporation is Japanese company and carved name in automobile industry in theworld. Toyota is market leader in world in hybrid electrical vehicles. Toyota Prius is hybridelectrical car. Size of care is medium and hatchback car. It is rat5ed as cleanest vehicles byCalifornia Air Resources Board (CARB) and The U.S. Environmental Protection Agency (EPAor USEPA). It is sold more than 70 countries. Here, we are going to develop communication planfor Prius in UK market. It is already successful in US and Europe and company is planning tolaunch in UK market. For the awareness of eco-friendly cars and brand image of Prius, companydecided to spend significantly at promotional activities.2. Stakeholder analysisCustomers- Customers are pillar of Toyota and company is committed to provide safe vehicleand improve its product based on feedback. The car market can be classified into two main types4 Communication plan- B2B and private Consumers. Customers usually buy cars either for hire, rent, or for companyfleets. These are very few in number and are already familiar to Toyota. They can be reachedthrough business press or the conventional media. Due to environmental features, Prius seemsparticularly interesting for corporate customers (low operating cost). Dealers are also consideredas customers, but they differ from the end consumers in one aspect – they don?t have freedom tochoose. They should buy and sell the cars that the company (Toyota)makes. Nearly 80dealers outof Toyota?s 227,in the UK will be equipped to deal with the Prius and renamed as „HybridTechnology Centres.? The private car market is a very important one. Employees- Toyota systematically organized Personal and Labor way of Toyota because Toyotaunderstands the value of employees. The aim of Personnel and Labor Toyota Way is the way ofmanagement to show the respects foe employees and giving them many opportunities to developthemselves and organization. Toyota believes in, "a relationship of mutual trust and mutualresponsibility between labor and management" in which company is detriment to give stableemployment to employees. It was major motivations of managers to make Prius as “early moveradvantage”For the launch of Prius, company opted following principlesa. Disclosing all information to employeesb. Value diversity and cultural differencesc. Giving work life balance advantaged. Creating clubs and groups for hobbies and intereste. Constant feedback5 Communication pland. Teamwork is not buzz word. Its actually implemented to develop Prius Business partner- Toyota believes in following principles to have strong relationship withbusiness partners1. Fair competition and open door police- Selection of business partner depends on quality,technological capabilities and reliability regardless nationality, size and previous experience withToyota.2. Mutual Benefit Based on Mutual Trust- Toyota believes to work for mutual growth andmutual trust.3. Local economical development- Toyota fosters the economical development of community bypromoting local production. Toyota organized Prius Cup for dealers and suppliers to socializeand mutual reaffirm the jo of automobiles. The aims of Prius cup are to promote Prius amongdealers and suppliers. In Prius cup, Toyota team and dealer team completes on fuel efficiencyand service staff. Toyota can?t to establish the fun and joy of hybrid cars among customersthrough dealers and suppliers. Toyota dealers are key partners to highlight the attractiveness ofPrius among customers (Ranchhod & Gurau, 2007).Global Society/Local communitiesToyota is committed to keep society free from pollution through PriusShareholderToyota ensures maximization of shareholder wealth through eco-friendly cars, enrich communitylives and stable business.6 "