"Communication planCommunication plan for Toyota Prius1 Communication planExecutive summaryToyota Motors Corporation has given the responsibility to develop communication strategy ofPrius in UK market. Present report is critical evaluation of all possibility of media strategy toensure that each and every component is taken into consideration.Report is in depth analysis and formulation of creative strategy for Prius in UK market.Communication objectives, in depth analysis of market situation, competitors, and customers arediscussed in detail for clear picture of dynamics of UK market.Report is highlighting different elements of communication mix like advertisements, personalmarketing, new media and direct mail, radio and television with allocated budget and respectiveimpact on particular consumer segmentLater section of report deals with measurement of communication campaign through posttastings. Plan endures flexibility to mould if post-testing gives lower than expected results andappropriate steps will be taken afterward.2 Communication planContents1.INTRODUCTION .................................................................................................................................................. 42.STAKEHOLDER ANALYSIS .................................................................................................................................... 43.RESEARCH METHODOLOGY................................................................................................................................. 74.DATA ANALYSIS .................................................................................................................................................. 74.1. MARKET ANALYSIS .......................................................................................................................................... 74.2 COMPETITOR ANALYSIS .............................................................................................................................................. 84.3 TARGET MARKET ANALYSIS ......................................................................................................................................... 94.4.TOYOTA SWOT ANALYSIS .......................................................................................................................................... 106. OBJECTIVES AND SCOPE.......................................................................................................................................... 107. FINDINGS ......................................................................................................................................................... 128. RECOMMENDED COMMUNICATION PLAN ....................................................................................................... 129.COMMUNICATION CHANNEL ............................................................................................................................ 1410.CONTROL OF COMMUNICATION PLAN ........................................................................................................... 1511. CONCLUSION.................................................................................................................................................. 1612. REFERENCE ..................................................................................................................................................... 173 "