Lecture 2: Research Design

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  • "Lecture 2: Research DesignDr Nataliya Shiraz 2016/17 Researcher’s valuesBusiness ResearchOntologyEpistemologyoften deals with questions concerningthe sources and scope of knowledgewhat entities exist or may be said to existand how such entities may ..

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  • "Lecture 2: Research DesignDr Nataliya Shiraz 2016/17 Researcher’s valuesBusiness ResearchOntologyEpistemologyoften deals with questions concerningthe sources and scope of knowledgewhat entities exist or may be said to existand how such entities may be grouped,related within a hierarchy2Dr Nataliya Shiraz 2016/17 • Ontology: Assumptions made by the researcher about thenature of reality or existence. Answers the question of “Whatis..”• Epistemology: Assumptions about the best ways of inquiringinto the nature of the world. It answers the questions ‘how’and ‘what’• Methodology: The way research techniques and methods aregrouped together to provide a coherent picture. • Methods and Techniques: Ways to collect and analyse data. 3Dr Nataliya Shiraz 2016/17 Source: © Saunders, M., Lewis, P. and Thornhill, A. (2006), Research methods forbusinessth students, (4 edition). London: UK: Financial Times/Pearson 4Dr Nataliya Shiraz 2016/17 "

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