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Customer requirements and satisfaction level for a hospitality business and improvement suggestion

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  • "A. customer requirements and satisfaction level for a hospitalitybusiness and improvement suggestion A quick survey on the requirements and satisfaction of the customers have been taken place to understand the required steps that the organization sh..

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  • "A. customer requirements and satisfaction level for a hospitalitybusiness and improvement suggestion A quick survey on the requirements and satisfaction of the customers have been taken place to understand the required steps that the organization should take. In hotel industry, it is very important to understand what they should implement to make customers happy (Pranoto, 2011). The survey will be based on a questionnaire. A survey of customers has been provided below:Survey questionnaire: Survey on satisfaction: 1. How much are you satisfied with the service that thecompany provides? • Good • Average • Not satisfied2. Is booking rooms helpful to you? • Yes • No 3. Would you like to recommend the service to your friends and family? • Yes • NoSurvey on requirements: 1. What are the things that attract you to use our service? • Environment • Customer support • Quality service2. What are the things that should be improved to meet your requirements? • Management • Online service • Customer service 3. Among these what do you want to be improved? • Price • Quality of product • ServiceAnalysis of the survey: Satisfaction: 1. How much are you satisfied with the service that the companyprovides? Ans. From the above survey, it is visible that the customers are satisfiedwith the service that the company is providing. However among 100%30% said the service quality is average and 20% is not satisfied. Thoughthe company has established a good service for the employees, theyshould understand 50% of their customers are not that much satisfied.2. Is booking rooms helpful to you? Ans. In this table, it is visible that booking room is helpful. 70% of thecustomers are satisfied with the online booking. On the other hand,30% of customers are not satisfied with the online booking process.3. would you like to recommend the service to your friends and family? Ans. It is visible that the customers are interested to recommend theservice to their friends and family. 70% variables are for suggesting theservice. However, 30% customers have some bitter experiencesomehow, and they are not willing to suggest the service to theirknown one.Requirements: 1. what are the things that attract you to use our service? Ans. From the chart, it is noticed that the company has met therequirement of customers by providing environmental support,customer support and quality service to the customers. However, theyshould focus on their customer service and service quality as 30%customers have said the customer support is good and 40% said thequality of service is better. 30% customers have said the environment iswell accepted.2. what are the things that should be improved to meet yourrequirements? Ans. From the above survey result it is calculated that most of thecustomers, 40% are willing to see improvement in the online service.30% said the management should focus on their improvement and 30%wants an improved customer service."

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