"The purpose of this study is to understand theattitude, beliefs, preferences, shopping habits,brand perception and barriers to adoptingmobile technologies in the elderly consumersegment. VS Identifying/Characterising barriers to theadoption of mobile technologies by Elderly andDisabled Consumers in the UK Dr Nataliya Shiraz 2016/17 17Two types ? Descriptive research addresses the “What”, “How” or“Does” but in a different manner to its qualitativecounterpart (a bit of quantification): “How much..”, “How often..”, “What proportion…”,“What is the relationship between…”, “What is thedifference..” ? Experimental research often addresses the “Does”question with an emphasis on comparison or effect:“Doesgender affectBritish students’ choice andadoptionof mobile educational technology?” Dr Nataliya Shiraz 2016/17 18? The suitability of a research methods depends on theresearch problem and the nature of the enquiry.? Methods are not per se good or bad, rigorous or notrigorous, but only suitable for a problem or notsuitable.? Thus, is it all about choosing the right tool (method) ? Therefore,the focus is on you to choose researchmethod(s) that are appropriate for your researchquestions Dr Nataliya Shiraz 2016/17 19Good video stressing the importance of qualitativeresearch: ? https://www.youtube.com/embed/l5e7kVzMIfs Dr Nataliya Shiraz 2016/17 20"