"• Maintaining the participants’ privacy & confidentiality – Covert methods violate the privacy principle • Anonymising participants’ in your writing – Use pseudonyms, blurring photos & hiding logos • Being honest and transparent when debriefing theparticipants (tell them the real intention of the study)• Being autonomous and conscientious• Using a comprehensive Informed Consent form forobtaining participants’ permission• Not misrepresenting or misleading anyone– inwriting, verbally, or via observation Dr Nataliya Shiraz 2016/17 21Key questions to ask yourself as you undertake yourresearch: 1. Planning: • Am I clear about the ethical principles that governmy research? • How do I ensure and guarantee privacy,confidentiality of information, data and identity ? • Have I obtained permission to undertake thisresearch with all the relevant stakeholders(‘Informed Consent’ and access issues)? • Do the ‘ends justify the means’ apply to myresearch? • Have I conducted secret research? Dr Nataliya Shiraz 2016/17 222. Analysing and interpreting: • Am I manipulating the data to suit my aims(fabricating/falsifying data)? • Are the judgments I am making about otherpeople’s opinions authentic?• Are my statistics accurate and honest? • Have I consulted participants to check andapprove transcripts? • Have I triangulated my perceptions andinterpretations? • Have I oversimplified complex issues? Dr Nataliya Shiraz 2016/17 233. Presenting: • Have I been honest about the source ofreferences(Plagiarism issues)?• Am I making extravagant claims that I cannotback up with evidence? • Are those claims or solutions ethical andhonest? 24 Dr Nataliya Shiraz 2016/17"