"5. To-Be ProcessDigitalMarketingServices Publish andPromoting Takes effort toknow the Don?t assumecustomers customer needs better CustomerAsk the needscontacts theof customer company Agreement will Survey andMaintainbe signed customerprofile Customers areoffered with Use SocialMedia to get100% guaranteedcustomerservice Reviews CompanyfollowsstandardprocedureOrder will beproceeded bythe company DevelopmentProject Document Contact serviceteam startscompleted Project delivery team working Contact theReceives clientMaintain client andfeedback andrecords update theresponds to it project status Is client Happy? No Yes Shares feedbackwith developmentteam forProject Delivered improvement Send ConfirmationEmail and Collectfeedback6. Comparing “As Is” and “To-Be”The present workflow process of Digitoze is analysed with “As-Is” process. The diagramshows that the company lacks contact with the customers and fails to update them about the project.This particular drawback of the company is creating and increasing customer dissatisfaction.Simultaneously, the company is also having a gap between the company?s requirements, which are notconveyed during the ongoing stage of the project. On the other hand, the project is not documentedsimultaneously, which is creating lots of confusion and disagreements between the customers and thecompany. The process is improved with “To-Be” process. The above mentioned problems are consideredin this process and are solved by implementing a constant touch with the customers throughout theproject, with the help of the delivery team who maintains the records of all the details. The constanttouch with the client helps to ensure the customers are happy and they are easily contacted for anykind of updation in their project. The delivery team acts as a mediator between the development teamand the customers.Whereas, in “As-Is” process the company has no standard policies and procedures that arefollowed like in “To-Be” process. The “To-Be” process also follows an agreement system, to ensurethat their relationship with their customers are maintained well. The following are the additional elements in “To-Be” process, which are not present in “As-Is”process of Digitoze:1) To know the customers efforts are taken, to know their customers better and improve theirexperience with the company.2) The customers will be offered with 100% risk free guaranteed service. It will help to generaterevenue for the company.3) Throughout the project, the delivery team will be in touch with the customer and Developmentteam.4) Client will be provided with updates of the project.5) After the delivery of the project, confirmation mail will be sent for optimized communication,as an after sales technique. Along with a request for feedback, this will help the company toprovide better customer satisfaction.The implementation of the additional feature that are specified in To-Be process, have variousadvantages. They are discussed below:A. Know your Customer BetterAdvantages The “Know your customer better” technique can bring the followingadvantages(WIRED, 2017):a) The company can make use of Big data to know more the customer better.b) It is important to know the customers, because this the era of customer and theirsatisfaction which drives the decisions of the business. Big Data will help toknow the customers deeply. c) As digital marketing is an online business, it must be aware of their customer'sexperience to achieve success.d) The Big Data will provide critical insight about the customers. It also bringscompetitive edge for the company and helps in decision making. The followingare the steps to be kept in mind:1) Don?t assume the needs of the customer.2) Ask the requirements of the customers.3) Conduct survey.4) Get customer feedbacks through social media.5) Create and maintain perfect profiles of the customers.DisadvantagesThe following are the disadvantages:i. The computers can only help to execute the plan, but it cannot help to formthe intent of the company (Forbes.com, 2017).B. Risk Free Guaranteed ServiceAdvantages The Risk free guaranteed service can bring the following advantages:a) The company will be more careful in meeting the requirements of thecustomers.b) The helps to attract customers, where without worrying about their moneythey can try the service provided by the company. c) The money will be refunded to the client in 30 days, when they are notsatisfied.DisadvantagesThe following are the disadvantages:1) This policy ensures to pay back the cash, if the customers are not satisfied.2) It can be risky attempt by the company. "