"UniversityDecision Making ProcessByDateNameLecturer?s NameDECISION MAKING PROCESSContentsStep 1 ............................................................................................................................................................ 3Problem Recognition ................................................................................................................................ 3Motivation ................................................................................................................................................. 3Step 2 ............................................................................................................................................................ 5Information Search .................................................................................................................................... 5Perception ................................................................................................................................................. 5Step 3 ............................................................................................................................................................ 5Alternative evaluation ............................................................................................................................... 5Attitude establishment .............................................................................................................................. 5Step 4 ............................................................................................................................................................ 5Purchase decision ...................................................................................................................................... 5Integration ................................................................................................................................................. 6Step 5 ............................................................................................................................................................ 6Post purchase evaluation ........................................................................................................................... 6Learning .................................................................................................................................................... 6References ..................................................................................................................................................... 7 Page 2 of 7 DECISION MAKING PROCESSSource:https://www.google.co.in/search?q=decision+making+process+model+in+consumer+behaviour&rlz=1C1NHXL_enIN688IN689&biw=1366&bi h=677&source=lnms&tbm=isch&sa=X&ved=0ahUKEwim2aHzjdnMAhVBO48KHRivDJsQ_AUIBigB#imgrc=q2MRTGClh4lcAM%3AStep 1Problem RecognitionIn the initial stage problem recognition is resolute. Significance of this stage is that consumerdistinguishes a requirement then motivated to fix the issues (Cant, Brink and Brijball, 2006).MotivationMotivation is impulse internally when that is replicated initiate several types of response.Consumer decision making process can be influenced by motivations and it?s depend on aparticular way by which the consumers have professed an issue.Hierarchy of needs theory by Abraham Maslow enhance the five basic levels of human needs.This is the best way tounderstand the motivationsof the consumers.Page 3 of 7 DECISION MAKING PROCESSSource:https://www.google.co.in/search?q=abraham+maslow%27s+hierarchy+of+needs&espv=2&rlz=1C1NHXL_enIN688IN689&biw=667&bih=646 &source=lnms&tbm=isch&sa=X&ved=0ahUKEwiG8OOdotnMAhXCs48KHUrcBDkQ_AUIBigB#imgrc=Sf4DJFo_unCrlM%3AWhen low-level, basic needs are gratified can people contemplate desires at higher levels in thehierarchy. Wants and needs must be understood by the marketers so that the concept ofmarketing is based on the conception that companies must sell the products intended to fulfillconsumer?s requirement. Maslow?s hierarchy of needs shows a segmentation for the marketers tounderstand the requirements of the consumers and which kind of services are not satisfying theconsumers. A communication campaign may be intended to figure out how a brand fulfill thoserequirements.Buyer behavior model by Kotler (also named as Black Box Model) is extended on motivationalmodel to conclude how the basics of Integrated Marketing Communication (IMC) tools as wellas 5P?s, controlled the buying decision consequence by providing „stimuli? to the customer.Source:https://www.google.co.in/search?q=abraham+maslow%27s+hierarchy+of+needs&espv=2&rlz=1C1NHXL_enIN688IN689&biw=667&bih=646 &source=lnms&tbm=isch&sa=X&ved=0ahUKEwiG8OOdotnMAhXCs48KHUrcBDkQ_AUIBigB#tbm=isch&q=black+box+model+of+consum er+behaviour&imgrc=UHUExpanetS5wM%3APage 4 of 7 DECISION MAKING PROCESSStep 2Information Search„Buying power? of their own is utilized by the consumers and want to gather more informationbefore determining on a resolution. The internet helps the consumer to gather more informationand consumers come to know about the review of others.PerceptionPerception signifies as the process in which specific on can selects, receives, interprets andorganize information to generate an expressive representation of the world.Step 3Alternative evaluationThe induced fixed as an assemblage of brands that arisesinto the mind, when anindividualcontemplates of a category of a certain productas the individual has judged all those brands to besatisfactory. This judgment could result of theexperience of personal usingfrom product researchor from the review of the product (Noel, 2009).Attitude establishmentAttitudes are entrenched assessment judgments that influence us to perform unswervinglytowards the analogous ideas or objects and they are very continuing.Marketers have severaloptions, the prospect to assimilate their proposition with the defined market?s insolence, modifythe attitude of targeted market to their product or stimulus the target market?s approach tomodest compromises.Step 4Purchase decisionThe purchase decision step is the actual as purchase is defined. “Once a consumer chooses whichbrand to buy, he or she must still implement the decision and make the actual process.” In thissage an influences is created by communication tool on the ultimate decision at the fact ofpurchase.Page 5 of 7 DECISION MAKING PROCESSIntegration Integration processes are the certain paths by which a customer will appraise the numerousattitudes, features along with acuities around challenging propositions (team, 2012).Step 5Post purchase evaluationThe fundamental thing of this stage is the comparison about the expectation and the opiniongiven the consumer after using the product. LearningIn the evaluation stage of the decision making process learning arises. The main thing of learningis the modification, in which an individual recognizes the changes which is come from themodified experience or information. Page 6 of 7 "