"Business Development ProposalWEB PUBLICATIONS LIMITED(an internet publishing house)Submitted in fulfilment of the requirements of the Masters? degree tothe University of XXX, for the degree of Master in BusinessAdministration (MBA) WEB PUBLICATIONS LIMITEDContents PageExecutive Summary Chapter 1: Introduction 1Chapter 2: Business Concept3Chapter 3: Feasibility 63.1 Primary and secondary Market Research3.2 Feasibility ? Product/service? Industry/market? Organisational? Financial feasibility 3.3 Resource Requirement EvaluationChapter 4: Strategic Analysis and Business Model 224.1 Strategic Analysis of the business idea4.2 SWOT analysis and Value Chain4.2 Sources of competitive advantage and sustainability 4.3 Selection of strategies for success4.4 Development of appropriate Business ModelChapter 5: Business Plan 345.1 Business Plan outline5.2 Proposed plan of action5.3 Critical Success / Failure Factor AppendicesReferencesBibliography ACKNOWLEDGEMENTSI would like to take the opportunity to say thanks to my respected supervisor XXX class teacher XXX, for their widespread supervision to write my businessdevelopment project. I would like say thanks to our entire college librarian who helped me to get all themagazine, journals and text book which assist me to prepare my project.I would like to give special thanks to my parents who helped with the finance formy studies in the UK.Executive Summary:The following paper is a business development proposal for establishment of astart-up consultancy company specialising in sustainability consulting, certificateauditing and monitoring in small and medium enterprises (SMEs) in Serbia. Thecompany will offer expert advice in implementation of ISO 14,000 (set ofvoluntary standards for environmental management) norm and Eco-ManagementAudit Scheme (EMAS); ISO 50,000 norm for energy management (EnMS) aswell as advice in management of Waste; and Stakeholders and Reporting.The business development proposal contains several chapters. In the first chapterwill be described the business idea, while the second chapter will evaluate if theidea is feasible through market research and different external and internalanalysis of the market. The financial requirements are estimated at € 45,000 andare planned to be acquired in the form share capital (€30,000) and bank loan(€15,000). The sales, profit and loss forecasts and the cash flow analysis predictpositive returns in the fifth year of the company´s operations, while the breakevenanalysis sets the breakeven number of customers at 11 and the breakeven value ofservices at €57,377.20. The NPV calculation had positive results for the rate of return required byinvestors (20%) and IRR was calculated at 26.60% thus meeting the requirementsof investors. The company-internal factors were assessed using a Value Chainmodel and a SWOT analysis, while the market was investigated through a PESTanalysis and the Five Forces Model. The resource requirements are relatively lowsince the business is a service provider, with the most resources needed in thefinancial and training categories, with the latter covering the certificates neededfor auditing of the customers. In the course of our feasibility analysis, the critical success and failure factors forthe business will be defined, which are both company?s internal and external, andinclude the successful acquisition of financial assets, the acquisition of certificatesneeded and successful contact with our most important national and internationalpartners and, at the end of the start-up phase, customers.The implementation plan for the start-up phase was designed by first identifyingthe key events and stages for this phase and then setting out a timeline for theintroduction and completion of those stages by determining which events aredependent upon others. This timeline was modelled by using both a Gantt chartand a critical path model. Both models resulted in a minimal start-up phase of 12weeks, with the critical path including administrative setting up of the business,establishing contact with national and international partners and the first businesscontact with customers. The start-up phase is represented in the financial analysisas year 0. The chosen strategy is a hybrid diversification-cost leadership strategy with aslow, progressive growth and a strong connection of the company´s policies andinternal culture to sustainability issues. This strategy reflects the choice of abusiness field and a strong diversification drive from other competitors in the fieldof business consultancy, while also considering the main characteristics,especially the often limited resources, of our base customers. Exertion ofaccomplishing business development proposal on online publish shop is to exposethe business prospect of publish trade in UK market including domestic and homemarket. Publishing industry is having a major part of UK economy contribution. Itis the second highest value added sector in United Kingdom finance sector andfifth largest publish fabricator in the world. This is a sector contributes ineducation to government institutions. Chapter 1: Introduction1.1 Rationale for the business concept:The publishing industry is experiencing quicker growth of unparalleled environment over theyear. Due to development of technology and effective work process publish industry isgrowing rapidly and contributes a huge amount of funds in UK economy. Nonetheless,United Kingdom is a place of full opportunity for every business sector, each every day anumber of businesses launched with different idea. From set up period to end of businessoperation a organisation require publishing product.Based on my work experience in publishing sector and current market situation i haveplanned to start a internet based publish business. It will be able to serve the customer withlow cost pricing and customize services. On the other hand background of my education isbusiness studies and my family have business tendency, which also drive me to run abusiness. 1.2 Selection of a Scenario:Fourscenarios for development of the BDP are available- a new company startup as an entrepreneur- your own company as an existing company owner-your current employing organization-a commercial or not-for-profit organization From the given scenarios “A New Company Start-Up as an Entrepreneur” has beenchosen for development of this project. It will help me to utilize my knowledge and assist meto understand the market situation of desire business. 1.3 Aim and Purpose:The aim of the project is to test the feasibility of this business idea developed in the proposal.Business development plan is a framework of business development idea. It helps to gainreliability and identify business and finance risk. This is also a tool which helps to makedecision and evaluation of a business idea. To conduct this study owner or employee able tomatch with organisation goals, and informed about strategy and implementation. This reportalso helps to identify the viability of this business plan, required funds, target audience /1 "