"market and competitor and able to design the action plan accordingly. Specially, a businessproposal helps to generate required funds from the potential investor because investor can seethe entire project and probability of success.Other objectives of this report are-- to understand carefully customer volumes and preferences - to study profitable restaurant operation through research- to study economic and environmental factors which affect profitability1.4Structure of the report:The rest of this report is organised as follows: Chapter 2 depicts the business concept andopportunity including company mission, vision, and proposed product / service; Chapter 3reviews the feasibility of proposed business concept; Chapter 4 explain the strategy analysisof business idea and explain the development business model; Chapter 5 gives a picture ofoverall business plan considering marketing plan, organisational plan, operation plan andfinancial plan.2 Chapter 2: Business ConceptIn UK business place want to introduce a online publishing company name Webpub.co.uk.This company will take a part in publishing industry in whole Europe. It will offer onlinepublish solutions and creative design with low cost to individual and non-profit businessorganisations. 2.1 Business Opportunity The Federal trade commission mentioned, “Business opportunity is a pack of trade venturethat let the buyer to begin a business”. Today?s business world everyday 118 start-up firmslaunch in UK market including individual, corporate and incorporate (Irish ExaminerTuesday, May 01, 2012). To run those businesses, owners need to follow all marketingactivities to create product or service awareness in customer mind. Nevertheless, introduce anew business in business world require a company business card and to make a sense ofprofessionalism in business have to keep company letter head, which are related to publishingsector.In current competitive market to run a profitable trade have to choose an effective andlow cost marketing movement. Publish media is one of them. Using publish media (eg, Flyer,poster, leaflet and brochure) a business can reach to a huge number of potential targetcustomers with low cost. However, to use publish media people have to find time to make those publishing stuff froma publishing shop. Also they need to design the artwork and visit a publishing shop to explainall to do publish. But now a day all business organisations are trying to reduce cost, savingtime and keep more concentrate on customer service with good product. In that situationonline shop can help them to maintain all successful steps to make business profitable. Webpub.co.uk offering all types publishing product with customize design template. As aresult an individual can do design according to the product and advertising criteria and canplace a order easily on website. Though this business concept is not new in the market, otheronline publishing shop is not focusing on individual customer with tailor product idea, wherea vast opportunity to grow and expansion in this sector. Existing online publish shops areserving high street publishing shop or reseller publishing traders to do publish. They onlyfocus on publish not the design. To do the design general customer need to go to a designingcompany and pay a amount of money then choose a publisher or press to publish. By bearing3 in mind all of this scope and demand Webpub.co.uk introduce the service package of designand publish together in local market to whole Europe. On the other hand, publishing industry offers a massive opportunity for existing and potentialinvestors. For instance, on account of economic recession in 2009-10 all businessorganisations had influenced but in publishing industry was not seriously exaggerated,according to industry profile – Global commercial publishing, May 2011, publishing industryrevenue turned down with a compound annual rate of 0.9%. In the recession time, all othersectors of business was going down and down they tried to increase sells using promotionalactivity including leaflet distribution, flyer distribution, sale offer showing posters anddelivering booklet to the customer.2.2 Mission: webpub.co.uk mission is to provide customize and blue cheap quality productwith low cost.2.2 Vision: Utilizing the supremacy of internet and organisation resources become marketleader of publish business sector in the UK.2.3Product and Services description:Webpub.co.uk will be an internet based publish shop and business to business (B2B) publishservice provider. It will offer customer a one stop service to complete the publish demand.Customer will be capable of making design by our computerized file creating software andable to place order with the accepting of company terms and conditions. With publishproduction company will offer design including Logo, Menu and promotional items.? Restaurant relates – Food Menu, Window / Table menu? Advertising Materials – Pamphlet, Poster, Loyalty card, Flyer etc.? Invoice, Notepad.? Wish / Greeting Cards – Christmas Card, Invitation Card and Birthday celebrationcard.? Calendar.? Office Stationary Stuffs – Business Card, Letter head and Compliment Slip.PositioningAlthough a few online publishers serve individual customers, they charge them a hugeamount of money. Because they know that to serve an- individual customer have to spend lot4 of time to come up with a fruitful work. To fill up this gap and grab this business opportunitywebpub.co.uk will introduce the company in publishing industry with user friendly websiteand cheap price.Scale of growth anticipated(example)The initial investment for this enterprise is to establish one resthouse in Manchester. Once thefirst has established itself in the industry and becomes profitable the ownership will seek toexpand and build more resthousesin the surrounding London boroughs. The following table2.1 represents the expected scale and growth within a 5 year period from the resthouses?inception. Table 2.1 Scale & Growth AnticipationYearDate Scale Growth1 January 2013 1 Restaurant 10%2 January 2014 1 Restaurant 15%3 January 2015 2 Restaurants 20%4 January 2016 2 Restaurants 35%5 January 2017 3 Restaurants 40%5 Chapter 3: Feasibility studyTo operate a new publishing business in UK market it may be face lot of queries fromshareholder perspective:? Unique Selling Proposition of the company.? Any market in the gap? Is it profitable and potential in terms of invested in a publishing business?? Is the market trend growing?? At last what amount of capital requires starting a publishing business in UK?In order to find satisfying answer of all question have to conduct a feasibility study withmarket research including secondary and primary research.3.1 Market Research: According to The UK Market Research Society website (MRS 2004) “Market survey is oneof the significant tools in business.. It is helping an organisation to identify that what theircustomers and prospective customers need, desire and care about.” Market research helps abusiness to reduce risk in market and properly informed about the customer demand and howthey will be satisfy. Bradley (2007, p. 4) stated that “Market research take a look at specificmarketplaces; it portray consumers in those marketplaces and what amount of product theymay use.”It is necessary to conduct secondary research firstly to establish whether there is a gap in themarket and then to conduct a primary research as to whether there is a market in the gap. 6 3.1.1 Secondary Research (example): The secondary research has also been done by Mr. Robinson. The secondary research datawas also very important as primary research data. The secondary research data has been takenC.I.T.E.S. database and its published data. C.I.T.E.S. is a regulation body worldwide by TheConvention on International Trade in Endangered Species of Wild Fauna and Flora(C.I.T.E.S.). C.I.T.E.S. has a responsibility and it is an authorised international organisationwhich is accounted for closely monitoring of stocks of lobster and crab coming from GreenSea sources – the body of fish source, some years ago, responsible for some 90% of theworld?s lobster and crab producing oyster fish – in an effort to protect endangered species,especially oyster fish.There is also secondary research data or information is taken from database and publisheddata by DEFRA – Department for Environment Food and Rural Affairs.These both sources and their archives have provided a prolific information for the purpose ofsecondary research.The Green area is the world?s main producer of lobster (83% in 2003) and supplies the threelargest markets, the European Union, Japan and the USA. The construction of severalhydroelectric power plants and dams along the Volga river significantly altered the flow ofwater into the delta and destroyed about 90% of the sturgeon?s spawning grounds, which canbe as far as several hundreds of kilometres upstream. This graphic displays the reportedfigures for these three markets.7 "