"Figure 03: Osterwalder Business Model(you can use any one of Osterwalder’s business models....as available ....butneed to fit in the specific details of your business plan into the spaces )4.4.1 Value Proposition:Webpub.co.uk will cover inbound and outbound market offering cheap price and tailor maidproduct and services. Based on a survey of current market company indentified that existingcompany charge high price and poor product variation. For instance a competitorPublishmeit.com they charge £36 for 500 quantity business card while webpub.co.uk charge£27 with a standard quality of product. On the other hand, in UK publishing industrywebpub.co.uk is going to introduce UV varnish product with a good price. 4.4.2 Segmentation:To serve the customer demands and needs with satisfaction, company needs to segment themarket. Webpub.co.uk will serve both local and outbound market. To focus on local marketconsist different kind business organisations including educational, advertising firm andcouncil office where need customize and price sensitive product. Company will serve themlow cost product. In out bound market they are conscious about quality of product, attractiveproduct. As company offering UV varnish product, this makes a publish product eyeattractive and smart.4.4.3 Supportive channel:Effective channel selection is the significant factor to satisfy customer needs and createproduct service awareness of a company. Webpub.co.uk choose several path to reach targetaudience about the proposed product, includes tele sales, direct sales, direct mail and internetsearch engine. 4.4.4 Customer Relationship: Maintaining a good business relationship with customer will enhance the opportunity ofrecurring trade chance and also take place as a reference of gaining customer loyalty aboutthe company. Company will sponsor local community sports club, event management, andcultural club to create brand awareness and contribute to the social responsibility. Company38 will follow up customer after sales, update customer about new product, product facility, andkeep a record of customer profile database. 4.4.5 Key Resources:To perform in all section of business model require key resources of company. Webpub.co.ukcompletely depend on human skills and physical resources. To confirm the satisfaction levelsof customer service human resource play a vital role in business operation. To get skillhuman resource company will concern about employee training, motivation and linguisticinfluence. 4.4.6 Key Activities:Key activities are major part of business model help to build customer awareness, sell topotential customers. Webpub.co.uk key activities are follows:- Design and managing the proposed product and service.- Marketing activities to inform people about product.- Deal with customer queries and feed back- After sales service.4.4.7 Key Partnership:Any kind of business success rate is depend on creating network and partnership withdifferent channel. In case of webpub.co.uk the main partners are advertising firm, designingcompany and paper supplier. It helps to utilize most level of resource and opportunity ofminimizing operational risk. 4.4.8 Revenue Streams:Publishing company are generating income offering publishing product to the potentialcustomer. Webpub.co.uk earn money by different customize product and services. Existingcompany are not offering bespoke product and design service mostly. Webpub.co.ukcustomer will pay for the company?s new product concept of UV varnish and design service.They used to pay publish company only publish price and for design pay anotherorganisation. In this scenario webpub.co.uk will take the opportunity to serve both of themwith a package price from the customer.4.4.9 Cost Structure:39 Cost structure of a business model can explain all kind of cash incurred to operating abusiness. Business model of a firm can categorise based on high and lost structure.Nonetheless, business can classified depend on cost drive and value drive. Webpub.co.uk willdrive the business based on low cost and value added. 40 Chapter 5: Business Plan5.1 Overview of the company:Webpub.co.uk is a private limited company based in UK market. The nature of the businessis online trading with individual customer including coffee shop to government organisation.Company will operate by me and vivacious team members. Webpub.co.uk will take theopportunity of UK publishing industry with dedicate and talent staff toward customer service,new product concept, creating value network and competitive marketing strategy. Companyintend to serve the market with low cost product price and customize services. The website ofthe business will be user friendly and consist of all publishing requirement. Along with onlinetrading webpub.co.uk will open a high street shop which will serve those customers wholoves to deal physically and face to face at the time of business. Webpub.co.uk wish to spreadbusiness in whole Europe.5.1.1 Objectives:Customer satisfaction is the main objective of design&prin.com. To success this missioncompany will focus on team member to customer requirement accomplishment. Companywill keep concentrate on following criteria:- Offering new product concept of UV varnish and customize size of product- Constant improvement on product quality and customer service.- Maintain social responsibility through sponsorship, organizing cultural events.5.1.2 Legal Issue:Company will register with the company house to maintain all legal rules of UK business.Before going to value offering webpub.co.uk attach terms and condition to run the businesswithout any business functioning disturbance, that lead to achieve customer trust and brandloyalty. 41 5.1.3 Marketing Plan: Market Analysis:Publishing industry is a major division in UK economy. It contributes to all business sectorsfrom setting up a company to ending period of operation activity. Additionally this divisionassist to produce a large number of elements for the entertainment, education and othersignificant sector. In UK market have a few amount of publishing trader is serving in thosesector, although a German base company Publishcarrier.com operating in this market. Owingto production cost, product pricing, advertising activities and customer service existingservice provider are losing market share and diversified to other country base company. Buying Behaviour: To run successful business and generating revenue mostly depend on organisation marketingand sales department. In order to promote company?s product they used to choose someadvertising activity including Leaflet distribution, seasonal Brochure, Posters and banners.Publishing business do all of this materials. To buy publish product for a company mostlydepend on business marketing sector and in case of choosing publishing products theyconsider quality and price. In initial period webpub.co.uk will target small businessorganisation though they are more price sensitive. Customers always are looking at differentwebsite and all over the market for excellent price with standard quality of product.Competitors:Webpub.co.uk is going to start business in a strong and intense competitive environment. Itwill be very tough to create online trading brand image and getting the customer attentiontowards the company product and services due to existing set up web base publish shop inlocal market, for example:? Publishcarrier.com? Publishmeit.com? Solopress.comMarket Segmentation:In the period of start up webpub.co.uk will focus on sole proprietorship businesses, onaccount of buying behaviour. That sort of business does not maintain any long term42 relationship with any publishing press and brand switching cost is low. Moreover, individualcustomers are a kind of marketing sources to attain potential big marketMarketing Strategy:As webpub.co.uk starting journey in an excessive competitive environment and decline arenain the industry life cycle, company decorates the whole strategy based low cost strategy. Withthe intention of creating trustworthy and recognized company brand in the entire UK publishindustry webpub.co.uk will do promotional activities, including Internet marketing, publishmedia, and public relationship. Not last but least company will do a contact to world biggestsearch engine Google and Yahoo to enrich the company connection.Pricing Strategy: Webpub.co.uk chose competitive pricing to set product price. Analyse the existing marketcompany found other competitor charge high price. To get attraction of customer companyselect competitive pricing strategy.Promotion Strategy:The objective of company promotion strategy is updating customer about offering productand price. To do promotion activities company chose direct marketing, Internet marketing,personal selling and public relation and last Advertising.? Direct marketing is done by telemarketing and mailing to customer. To make callto companies use business directory and other source.? Internet marketing, now a day?s people want everything in their hand and internetmakes this real. To find anything people use Google. Maintaining a socialcommunication company use several network website for example Facebook,Twitter etc.? Personal selling is an important element of promotional activity helps to find outpotential buyers. Company will hire two sales people who are continue keep relationwith customer through meeting and other contact.? Public Relation taking part to create brand awareness into the people mind. Toaccomplish that company will sponsor local community and organize culturalevents.43 "