"1RUNNING HEAD Sports vs. the MediaNameCourse Instructor DateSports vs. the Media 2RUNNING HEAD Sports vs. the MediaTable of ContentsPurpose of Sports in the media ....................................................................................................... 3The way that sports impact lives ..................................................................................................... 4Sports without media, Media without Sports ................................................................................. 5Selling of sports apparel .................................................................................................................. 6Lack of sporting events attendance ................................................................................................ 6Lack of endorsements ..................................................................................................................... 7Lack of cities revenue ...................................................................................................................... 8Less participation at younger levels ................................................................................................ 8Media without sports ...................................................................................................................... 9Latest updates on the past and future ............................................................................................ 9Different level of sports ................................................................................................................. 11Rising athletes ............................................................................................................................... 12Updates for the ones not present during the period in time ........................................................ 12Less income ................................................................................................................................... 13Conclusion ..................................................................................................................................... 14 3RUNNING HEAD Sports vs. the Media The discussion on sports and the media has a basis on the assumption that mediacontent informs people’s lives and the social worlds. All the media coverage involves aselective representation of sports and seeks to entertain, interpret, and inform the publicabout sports. Sports and the media have become interconnected aspects of the everydaylife (Sanderson, 2011). Also, sports programs is a crucial part of the media content andmost of the sports depend mostly on the media platforms for publicity and generation ofrevenues. The purpose of the media ought to be informing about events and the people,interpreting what happens around the world, and providing entertainment. Sports todayhave become the front-runner of the media.Many researchers believe that sports havealso become influenced by the media.Then, on the other hand, the media has becomedependent on sports which keep the media involved.Sports and media are two topicsthat correspond to each other, but the real question is, “Can sports or media survive bythemselves?” Purpose of Sports in the media The media supports sport similarly to how sport supports the media in diverseways. It is apparent that the media does not necessarily help to keep a sporting activitysince the fans already know about the sport in the absence of the media. However, thereis lots of revenue generated from the sporting activities that trickle down to the mediafraternity. The media also benefits from buying the rights to the sport. If sports wouldsurvive without the media, it would be challenging to promote and advertise the gamesand give players the financial motivation to play their favorite games (Saini, 2015). It "