"7RUNNING HEAD Sports vs. the Mediastrategy encourages other people to take up certain sporting activities. Spectatorism isalso on the decline because people prefer watching the games from home other thanattending the live games which are overcrowded and uncomfortable (Saini, 2015). Thereason makes some of the football clubs to charge exorbitant fees to the TV companiesdesiring to televise their matches. The club administrators believe that airing the matcheson TV has a negative impact on the expected live audience on the stadium. As such, themedia may result in a lack of sports events live attendance by the fans who preferwatching the games at their comfort. Lack of endorsements Many sports clubs benefit from endorsements and sponsorships when their gamesare advertised on the media. The media companies pay for the rights to have the events ofthe live show to the sporting clubs (Saini, 2015). The sports are shown on TV andaccessed online also generate more viewership and sponsorship. As such, the lack ofusing the media to broadcast the sporting activities would deny them an opportunity toreap from the huge revenues generated from the acquiring of the rights to have the shows.Also, many of the willing investors and philanthropists learn more about a particular teamby watching the members play either online or on TV. Thus, the media provides aplatform for the sporting clubs to showcase their skills and abilities in certain areas andthereby attracting many interested sponsors on board. The ways in which messages areorganized and influenced are reflected in the various aspects and objectives of the mediasports product. The production aspects and individuals involved are crucial to eventdevelopment as undertaken by the media. The media sports programs are created with an 8RUNNING HEAD Sports vs. the Mediaemphasis on the spectacular station. The development of the huge world sporting eventsoffers opportunities to enhance the variety, color, and effect of the sporting activities(Saini, 2015). The issues highlighted by the media are crucial in advertising the sportsteams and possibly securing some endorsements.Lack of cities revenue The idea that sports can survive without the media is likely to reduce the revenuesacquired by the cities where such games are held. The media plays a major role increating awareness of the forthcoming games both to the local residents and others allover the world. As such, the cities where the games are played benefit from increasedrevenues when fans flock in large numbers to watch the games. The media companiesalso pay the sporting clubs to acquire the rights to air the shows live to their fans. Most ofthe resources acquired by the sporting clubs from the sale of rights tend to be used locallythereby benefiting the cities through increased revenues. Thus, the sporting firms arelikely to deny the cities the revenues if they choose to go it alone without the media. Itappears that the sports clubs benefit the most from the partnership since many othercompanies not involved in media also pay to advertise their products in the regions wherethe games are played. Less participation at younger levels Most of the young people prefer following their favorite sports via the mediaplatforms like the social media and television. They find comfort in learning all that theydesire about sports from the various media platforms available other than attending thelive games. As such, the media results to less participation in sports at the younger levels. 9RUNNING HEAD Sports vs. the MediaWere it not for the media having the shows, the young people would be more motivatedto participate in sports and also interact with the players. However, it is challenging tothem since they get everything they desire to know from the media. The young people donot participate in the sporting activities as expected since they have more exposure tosports on the media platforms than they could be in the live audience (Behan, 2015). Thenotion that sports would survive without the media is unrealistic since many people whoparticipate in sports have had a past experience of their favorite games on the media.Other players claim that they developed the interest in games by watching similar gameson TV and reading about certain clubs from the newspapers and the sports journals. Themedia also benefits equally since they get more audience when they offer the favoritesporting programs to them. Increased audience and population coverage of a mediaplatform make investors depend on them for advertisements thereby generating morerevenues for the media platforms.Media without sportsWhat do sports fans get out of having the media included in sports?Latest updates on the past and future The sports fans benefit from having the media included in sports especially theaccess to timely and comprehensive information about their favorite sporting games. Themedia provides an informative platform for sporting activities by employing sportscommentators to discuss their views about the ongoing games. Media reports ought to beobjective, but the person commentating has a personal opinion which they use to basetheir views. The commentators in the media describe and analyze the action for the views "