"4RUNNING HEAD Sports vs. the Mediaappears that sports need the media to survive since it requires coverage for the fans toknow more about it. Sporting activities help to keep the audience interested andentertained to follow certain media platforms. The failure of having media involvementin sports would limit it to the local areas they are played and the fans from other regionswould not enjoy their favorite sports and teams.Sports help to generate revenue for the media platforms that advertise them. Inmost instances, the various sports teams seek for publicity from the fans via the mediaand hence have to pay for the wide media coverage. The media does not necessarilyprovide a true nature of the aspects they air, but a representation of selected versions ofreality. The images as well as messages in the media are a representation of the dominantideas and ideologies in the society and hence promote the interests of the people whobenefit most of them (Saini, 2015). Sports tend to entertain the viewers and theinvolvement of the media helps to maintain the sponsors to sustain the profits from themonopolistic media stations. Thus, although sport and the media could survive withoutone another, they have to take different forms from what they are for them to be moreoperational. The way that sports impact lives Sports have a major impact on life as evident in the emphasis laid on them in themedia platforms. Sports influence the viewership of televised programs and in turn, theparticipation rate in certain sports is enhanced by the media coverage (Saini, 2015). Someof the sporting activities were not common before the onset of televised games whoseparticipation has increased. Sports impact lives by providing job opportunities to sport 5RUNNING HEAD Sports vs. the Mediareporters in which media companies pay the rights to show the events. The sports shownon TV generate revenue from sponsorship that tends to grow the economy. Sport alsoprovides an avenue to learn its rules when aired on the media. Some of the personalitiesin sports serve as role models to people who look upon them. The way people perceivethem on the media tends to impact their lives either positively or negatively. The peopleaspiring to be great sports participators learn most of their skills from watching thesporting activities Sports also inspire people to get involved in the favorite sports sincethey acquire a practical experience about it. The collaboration of the media and sportsseeks to provide coaching aid in which the players watch professionals perform certaintechniques that could help them. Sports also have an important impact on the health of individuals by keepingthem active throughout the better part of their lives. Sports are a significant health boostsince it limits the likelihood of developing some chronic illnesses. The impact of sportson people’s lives and health cannot be understated, hence necessary to explore the topicin details.Sports without media, Media without SportsHow would sports survive? From the information gathered from research, it is evident that there exists asymbiotic relationship between the media and sports. None of them can be fullyfunctional without benefiting from the other. Various factors have been put forward toexpound more about the relationship that includes; the selling of sports apparel, lack ofsporting events attendance, lack of endorsements, lack of cities revenues, and reduced 6RUNNING HEAD Sports vs. the Mediaparticipation at the primary levels. Before the rampant growth of the media as it is today,people relied on the word of mouth to know about the sports fixtures. The onset ofcompulsory education and the advancement in literacy levels made news sources andsports journals popular in reporting about sports and other events (Saini, 2015). Atpresent, sports information can be obtained from newspapers, radio, television, and theInternet. Selling of sports apparelIt would be challenging to handle sports and the related activities without themedia. Sports apparel is advertised through the media in which the prospective buyers getto learn more about them. Without the media, the players and their fans would not learnof the different sports apparel in circulation. Many of the sports apparel are advertised farand wide from their local regions of production due to the power of the social media. Thepeople understand the features and characteristics of the sports apparel by theirdependence on the media for relaying the crucial information. Lack of sporting events attendance The attendance to sports has a great dependence on the media. The investment ofthe sporting clubs in media coverage results to instantaneous viewership to a largeaudience as well as attendance to the live sports. However, the notion that a certainsporting activity will be aired live in the media affects the attendance. Many fans preferto watch the games at the comfort of their homes and are not motivated to buy the ticketssold to watch them live. The media, like television, affects the participation rates in sportsdue to too much watching on the screens. However, some studies reveal that the same "