"10RUNNING HEAD Sports vs. the Mediathereby enhancing their understanding of the game. They discuss events prior to the eventusing a style of presentation that has a close relationship to a mass audience culture.Some TV stations have turned football games from a Saturday game to an everyday eventand hence attracting more viewership (Saini, 2015). The media platforms like TV and theInternet have tapped the benefits of the influence of technology in sporting activities.They use cameras mounted in goals, underneath water, and in the racing cars, therebyproviding the viewer at home an enhanced coverage than the live spectator. The actionreplays makes it easy to analyze a game than the live spectator. Satellite communicationalso enables international games to be aired live to all homes in which the rights tobroadcast sports is sold to the highest bidder. It is, therefore, evident that sports fansbenefit immensely from having the media included in sports. Most of the funding acquired by the sports teams comes from the TV firms thatpay huge sums of money to cover the sports.The advertisers as well as sponsors supportthe sport due to the exposure they get. Some people train for the sport since the mediaoffers them a platform to demonstrate their talents. The media attracts sports sponsorswhich are a method of advertising and attracting paying customers to the media’spresentation. The sports fans get the latest updates on the past and the future about theirfavorite sporting activities. There are sports hubs that provide news and up to date sportslike football, basketball, athletics, cricket, and volleyball among others. Viewers do notonly rely on the sports groups, advertisers, or the players but also from the daily newsthat fully engage the fans. The primary goal of any media group is to offer the most 11RUNNING HEAD Sports vs. the Mediacomprehensive details as received from the players and the associations linked to asporting event. Many sports fans depend on the media for live coverage of the sportingactivities and also analysis of the past, present, and the future games. Without the mediain sports, the increased love for sports by both men and women would not be evident. Itis an undisputable fact that the social media has a significant impact on the sports teams.Individuals get more information on sports from social media platforms like twitter andInstagram. The platforms are user-friendly and make it easy for the users to search forsporting topics and follow them (Behan, 2015). As such, the involvement of the media insports has several benefits to the sports fans whose impacts cannot be understated. Different level of sports The collaboration of the media and sports also has an impact on the creation ofawareness about the different levels of sports. The different existing sports are madepublic due to the involvement of the media. The coverage of the activities enablesindividuals to learn about them and practice accordingly. Some of the uncommon sportsare due to limited media coverage thereby do not have a large fan base. Games likefootball, athletics, and volleyball are very common in many parts of the world. The sameis not the case for other many games that have a limited viewership. The difference in thepopularity levels is the fact that the media gives preference to some games than othersthereby influencing the level of popularity. The different levels of sports could have acomparable audience if the media gave them a level broadcasting platform. Theinformation results to the realization that, the survival of sports lies in the media coveragewhere fans get to learn about the diverse sporting activities. It would be appropriate to 12RUNNING HEAD Sports vs. the Mediahave more of the sporting levels on the media to ensure that the fan base is fully informedabout them. Rising athletes The sports fans are regularly updated of the upcoming and rising athletics by theirdependence on the media. In particular focus on the social media, sports fans areadequately informed on the sporting events. It is similar to the impact of the social mediadevelopment on all the types of businesses where the world is more interconnected thanbefore. Hence, sports fans have increased access to information as compared to theancient time when such platforms were not developed. Every time a rising athleticactivity is introduced, the media lays much emphasis on it thereby enhancing its growthamong the fans. The sporting teams depend on the media for publicity as well asinforming their fans about their upcoming events and achievements. In spite the fact thatthe media pays to cover the sporting activities, the sports teams also benefit immenselyby increasing their fan base as well as sponsorship. The sports fans depend on theauthentic sports coverage by the global sports media making the relationship betweensports, media, and the fans powerful and unique. Updates for the ones not present during the period in time The media plays a significant role to the sports lovers by providing updates of thegames not present during a particular point in time. Games are played in regions withtime differences to their followers and still get to learn about them. Some games areplayed when the fans in other parts of the world are asleep and can still retrieve them forviewing at their appropriate time. Other games are played in restricted places where only "