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Lululemon Case Study

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  • "Running head: LULULEMON CASE STUDY 1Lululemon Case StudyStudent’s NameUniversity Affiliation LULULEMON CASE STUDY 2Lululemon Case StudyThe organization has its brands known within the American nation. It experiencesdynamics from the many entities of..

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  • "Running head: LULULEMON CASE STUDY 1Lululemon Case StudyStudent’s NameUniversity Affiliation LULULEMON CASE STUDY 2Lululemon Case StudyThe organization has its brands known within the American nation. It experiencesdynamics from the many entities offering similar products. Through its increased ability toformulate sound strategies, it has ended in maneuvering and coming up with better ways ofexecuting operations (Lavrence, &Lozanski, 2014). The paper will seek on expound the mostprominent aspect that has contributed towards the success of the firm in its efforts to market theproduced products.The move by the company to open more stores within the American market andglobalization helped it grow. This strategy led to increased productivity making the profitabilitymargin increase by quantifiable proportion. The expansion resulted in attracting more potentialcustomers in purchasing from the organization. It therefore ended increasing its financialposition making it stand in competitive state outperforming other entities such as Nike. Theunique culture of the firm is selling apparalel products targeting women that are more expensivethan offered by competitors (Peteraf, Gamble, & Thompson, 2014). They are even 3 times moreexpensive athletic clothes but the brand has managed to succeed. The products have intensivecustomization with only targeting restricted markets as one way of attaining target goals. It is aculture that not many firms have managed to implement. Through creating customer satisfactionand good reputation, the organization has been able to record continuous improvement andgrowth. LULULEMON CASE STUDY 3Christine has to focus heavily on improving the organizational coordination limiting theexpenditures likely to accrue. Through initiation of such moves, it will be possible for the entityto ever remain relevant in the market (Thomas, & Peters, 2015). The second aspect to monitor isthe control of the inventory management. Through developing a smart system that accuratelyreports the movement of the stocks, it will be easy to lower the instances of asymmetries in theorganization (Larcker, Larcker, &Tayan, 2014). Finally, the teamwork spirit is lost in the entirefirm. Christine should focus on making the employees work together through creating a linkageof the departments. In doing so, management will be easy and instances of failed market successshall decline significantly. "

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