"Variable Cost (Monthly commitment)Cost of employees 40,000 2 80,000 Internet and broadband charges 8,000Rental70,000 158,000 Capital cost PC Cost 45,000 4 180,000Rental advance 70,000 12 840,000 1,020,000 It is estimated that the organisation will gather at least 30,000/- during the course of theproject. As such, the following parameters gathered are true. A minimum of 6 projects will be important for the organisation to achieve breakeven point. Resource utilisationA total of 2 professionals will be involved. The first person will be allocated to do in-housegraphic designing and inclusion to do required digital media maintenance. The second person will be involved in effectively establishing a network of retailers, fashionstores, and restaurants. The resource utilisation will be optimum at the start up stage in order to effectively capitaliseon the market and marketing opportunity to be captured as a First mover. (Kotler, 2014)9 | P a g e 3.0 Requirements for a new business start upA new business start-up as per Carland et al (2002), Larssonet al (2016) and Qureshi et al(2016) requires a number of initiatives to be considered, prior to launch. 3.1 ResourcesThe resource requirements for the organisation are important to develop and thrive. Theresources for a business will span on financial, human, raw and capital resources. This is anessential perspective to derive strategic advantage. The strategic aspect of the program, andessential functions of understanding the resources could be identified to be considered asimportant. (McDonald, 2012)In launching this project a total investment of over 1.5 mn is expected, while the project isalso considered to include a 2 member paid team in order to support the requirements. 3.2 Technology managementThe technology management process will involve the engagement of the staff members andclient members in the operations. The effective prospect on technology usage,understanding the parameters for driving technology will be a mandatory requirement. In order to derive successful management the following range of technologies will berequired: Microsoft Office (2013), Photoshop version 8.1, ACCPAC. 10 | P a g e 3.3 Employee perspectiveThe employee perspectives are stronger in understanding the needs of working for a start-uporganisation. Effectively understanding the requirements, of the market, and in generatingsufficient resources will be required in generating an effective strategy for the management. 3.4 Management skillsDaft (2014) argues that effective management skills are required by a new age manager inorder to recognise the range of key changes that are required and to effectively build on theright range of factors which are most important to deliver a strong marketing and businessperformance. ? Conceptual skills? Technical skills? Human skillsFigure 3: Different Management Skills at different levelsThe conceptual skills are ability to understand, analyse a situation better. As such, at thebeginning start up stage, the organisation has to clearly understand, in order to effectively11 | P a g e execute a marketing plan. (Burns, 2010) The technical skills are the ability to do the thingsthat are required. Kotler (2012) does highlight that there is an importance and significancefor organisations to effectively deliver a marketing and market opportunity. The human skills are predominantly required, at the start up stage to lead the people, inspirethe people and to get the most out of people. It will be important for organisations, in order todeliver the process in managing out and delivering a unique a prospective in delivering aneffective customer practices. It will be important for organisations to relate to the right set of competencies, and developthe market model. 4.0 Proposed business modelPena (2002) argues that a clear understanding on the business model does provide for animportant aspect to consider, when understanding the theories and functions ofmanagement surrounding the business operations. Bartik (2012) argues that the rightoperational structure and business model will efficiently help understand the differentstructures placed by organisations. 4.1 Business modelThe business model that is chosen is towards an organic strategy of growth. No investorsand capital funding will be sourced, so as to impact on the structure and growth potential bythe organisation. 12 | P a g e "