"Lecture 1: Introduction to Business ResearchStudents who successfully complete this module should be able to: ? Reflect critically on theoretical and methodological issues inresearch, including critically evaluating published journal articles; ? Understand research design issues, frame appropriate researchquestions, and employ appropriate research methods for differentparadigmatic research; ? Appreciate the contexts of business research choices; ? Critically evaluate existing literature in order to produce a reflective,critical literature review for a research project; ? Choose, justify, and, where necessary, design appropriate researchmethods to collect empirical data for a research project; ? Prepare a research proposal. 2 Dr Nataliya Shiraz 2016/17? Aims to enable you to undertake an independent journey of inquiry in the subject area that you arespecialising in. 3 Dr Nataliya Shiraz 2016/17? Aside from learning about the various methods andinstruments that are available for conducting aresearch… ? … we will also help you to prepare a formalresearch proposal that you can implement in theDissertation module. Dr Nataliya Shiraz 2016/17 4? Research skills are transferable skills; ? Research is a way of thinking and the value of the datayou collect for your research will depend amongst otherthings on? the quality of your thinking about the purpose of yourresearch; ? the context in which you are conducting the research;? the data collection methods that you choose for yourstudy(choose appropriately)? the limitations of your study (budget, timeconstraints, etc.) Dr Nataliya Shiraz 2016/17 5"