"\t \t Impact \tof \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t Product \tPlacement \tby \tBranded \tEntertainment \t on \tAdvertisement \tIndustry \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t Assessment\t1\t-\tProject\tOutline\t ON-CAMPUS STUDENT 1Research\tin\tBusine ss\t-\tBUSN20016\tTable of ContentsTitle Page1.Statement 32. Aim & Objectives 33. Methodology 4? 3.1 Literature Synopsis? 3.2 Data series & Surveys4. References 5BUSN20016: Assessment of Assignment 1MarksCriteriaTotal marksObtained1. A brief statement of the problem2.Research aim and objectives3. A brief methodology 4. Accurate referencing, use of correct English and logical sequences between sentences and paragraphs5. Topic presentation (for on-campus students)/ topic discussion on the unit Moodle side (for distance mode students)Total = Penalty for late submission (5% reduction for each day of late submission)Penalty for high level of Turnitin similarity (Marker/UC decides)GRAND TOTAL =\t 1. Problem StatementThe product placement is one of the important part of 4p's of marketing. The productplacement or so called promotion of product in a specific medium or among targeted marketin order to create brand awareness (Kumar, 2015). The brand awareness is becoming one ofthe important aspect in order to survive in this competitive era and capture a large area oflocal and international markets (Huang & Sarigöllü, 2012).The branded entertainment product placement is a marketing strategy which is basically aconvergence or collaboration of advertisement industry and entertainment industry. Theentertainment sources like films, web series etc are used as a medium to place a product andintegrate it which this sources and make it look like product is part of it (Lehu, 2007).Inrecent time it has been changed a lot and it has impacted at a drastic level to advertisementindustry and consumer behavior towards any brand.Nowadays this strategy is alsoexperimented with video game industry, which is also a growing industry (Yoo & Eastin,2016). This is clear that branded entertainment doesn't consider age or other factors likegeographic location. Some scholars who belong to marketing background believes that this isthe future of marketing and it will be evolved with time and type of products to be placed. This necessity of understanding a market and target audience and how product should beplaced and promote is core reason to pursue this work. This systematic and detail research isto explain and understand the impact of product placement by branded entertainment strategyon advertisement industry. 2. Aim & ObjectivesThe core aim of this research is to study the impact of product placement by brandedentertainment on advertisement industry. The objectives which will justify this research aim will be:? To study the previous practices related to branded entertainment & product placement? To create a research which helps to understand pros and cons related to this sector.?To find how it has affected advertisement industry in recent years.3. Methodology3.1 Literature SynopsisAn secondary source of data will be referred to study the previous practice which have beencarried out for product placement by the means of branded entertainment. The importance ofproduct placement by branded entertainment and what other sources were used and howefficient were they in previous times. There has been drastic change in practices adapted bytoday in marketing field, which will be studied by this sources.The secondary sources will be consist of journals, articles, interview, books available fromCQU library (online & campus), Google Scholar and other online sources. 3.2 Data series & SurveysIn order to measure impact, an series of data will be collected and surveys will arrangedonline to record consumers view towards product placement by branded entertainment. It isvery important in marketing research in order to compare new data with previous data inorder to know that efficient the strategy is working (Soba & Aydin, 2013).Qualitative Approach: An set of questionnaire and forms will be designed forconsumers or participants which will be distributed them through on line surveys atonline sources. Also there will be discussion with people belong to marketingbackground and are interested to share their views.Quantitative Approach: An collected data will be transform into graphical formslike charts, graphs etc, which states the impact of branded entertainment productplacement on advertisement industry. "