"Figure 4: Generic strategyThe above figure highlights the different types of strategic options that are inculcated by abusiness, in order to derive a better strategic option and an operating model which couldeffectively provide for a strategy in managing the requirements and ensuring a strategicdirection for the organization to capitalize upon. (Harvard Business Review, 2014)A differentiation strategy is focused upon, where the discussion does involve criticallyreviewing the option, of creating a unique culture, and a flavour of branding that doesprovide for an efficient brand and market capitalization model. In effectively operating a differentiation strategy, it will be important for a function to deliveroperations that is most useful in deriving a strategy that is most useful in delivering aneffective management strategy. The roles are most useful in determining the successfuloperating conditions. 13 | P a g e 4.2 Operations strategyThe operations strategy will involve a clear aspect on delivering a unique strategy that drivesa greater management and in providing aspects of management to clearly delivering aunique strategic advantage.The sufficient inclusion of one person for sales and one for the digital strategy making couldbe identified to be an effective strategy to deliver a unique marketing and business strategy. Operations and development does provide for a sufficient review and does include a greaterperspective in managing the process of articulation for better delivering strategic advantage. 4.3 The Business Model CanvasKey Partners Key Activities Value Proposition Customer Relationships Customer Segments? Technical specialists within ? Effective meetings with the ? Help drive sales for the ? Mostly informal meetings ? Fashion storesthe organisation staff members of the SME specified customer segment with the key stakeholders ? Retailers sector ? SME sector is mostly? Restaurants? Partnership to be formed ? Provide online visibility for informal ? Pubs and Barswith organsiations such as ? Leaflet campaign the clientel? Travel agents (Buddha gaya,Mydeal.lk to promote theand budget tours)clients products ? Facebook pages/ E- Key Resources Channels? GCE AL/ OL Teachers commerce platforms, and? People and efficient sales ? Outlet/ office space in? Establish strong presence Deals offered by thestaff structure to grow in Colombo 03with SME sector brands. Advertising agency to makethe long term? Moving sales professional the margins? Effective partnerships14 | P a g e Cost Structure Revenue Streams? The rolling cost is estimated to be at 200,000/- (Approx) for a month.? The agency will make a commission based income for the input into management? Effectively will satisfy the requirements of establishing an advantage that is driventowards a performance based payment15 | P a g e 5.0 Business Risk5.1 SWOTSWOT analysis is an effective tool, which is a key aspect and a key feature in determiningthe process of efficiently delivering a strategic tool. The SWOT tool does provide sufficientevidence into different tools and aspects of management which is important to derive. Strengths Weaknesses? Internal staff capability ? Disadvantaged as a new venture? Competency of management ? Disadvantaged as a new team? Capital influx to build on the business ? Requirement to invest further? Infrastructure that is capable of meetingand exceeding the demands of theindustry/ clients? Effectiveness of the product, brand andthe market place. Opportunities Threats? Growing SME sector ? Strong branded players in the market? Growth in the requirement for social ? Stronger competition and ties ofmedia competition in the market place. ? Accessibility of online media, and onlinecontent taking centre stage16 | P a g e "