"Avoid developing a question that hasbeen answered beforeReview literature on topic to see whatothers have done; Talk with colleagues/experts who mayknow of existing work; You must be able to demonstrate thatyou have sufficiently reviewed relevantliterature & research question has notbeen answered already. Dr Nataliya Shiraz 2016/17 26Exercise 1 Draft a general research question for the following examples: 1) A German online retailer has experienced declining sales over thepast year.2) A manager of company is experiencing a substantial number ofcomplaints from customers about delayed response to their enquiries Exercise 2 Coca-Cola is planning to launch a new Coke flavour. The company hasconducted a pilot for blind taste tests with thousands of participants inshopping malls across the UK. The research question thatis guidingCoca-Cola’s research program is:“What will the ultimate consumer reactions be to the taste of the newCoke product?” Is this research question (i) too broad, (ii) too narrow or (iii) just rightfor predicting the purchasing and consumption behaviours of theexisting consumers of this brand? 27 Dr Nataliya Shiraz 2016/17Brainstorm at least three topics that youmay be interested in researching. Explain why these topics are of interest toyou Formulate research aim, question and sub- questions (if applicable) 28 Dr Nataliya Shiraz 2016/17? Essential Texts ? Dwyer, J., (2016). An Introduction to Quantitative Methods for Business Research.London:Algana Publishing. th ? Kumar, R. (2014). Research Methodology (5 edition). London: Sage. ? Recommended Texts ? Bryman, A. and Bell, E. (2003) Business Research Methods, Oxford: Oxford University Press. ? Collis, J. and Hussey, R. (2009) Business Research: A Practical Guide for Undergraduate andPostgraduate Students, 3rd edition, Basingstoke: Palgrave Macmillan. ? Field, A. (2013). Discovering statistics using IBM statistics. London: Sage. ? Gray, D. (2001) Doing Research in the Real World, London:, Sage. ? Maylor, H. and K. Blackmon, (2005) Researching Business and Management, Basingstoke:Palgrave Macmillan ? McClave, J., Benson, G. & Sincich, T. (2013) Statistics for Business and Economics. Harlow:Pearson. th ? Morris, C. (2011).Quantitative Approaches in Business Studies (8 edition). Harlow: PearsonPrentice Hall (with MyMathLab) ? Oakshott, L. (2012) Essential Quantitative Methods for Business, Management and Finance, 5thedition, Basingstoke: Palgrave Macmillan. ? Saunders, M., Lewis, P., Thornhill, A. (2009) Research Methods for Business Students, Harlow:Pearson Education Limited. 29 Dr Nataliya Shiraz 2016/17"