"any accounting frauds, showcasing their financial reporting ethically & adhering to thecompliance protocols of rules & conducts. The regulatory body’s standards, rules &procedures depend upon the meetings with the investors, shareholders & various stakeholdersneed to be conducted. This is important as the investors also have their share of input in thefirm & they hold basic rights to know the future of their money & invested hard earnedincome. Ata time the management or the other influential forces can create ruckus & makethe accountant under the pressure create havoc rules or mould the ethical values upon whichthe financial reporting will be prepared the strategies helps the accountant lay firm to theground rules upon which the foundation strongly builds up.The code of confidentiality,ethics, integrity, discipline needs to be adhered before exercising the knowledge, applicationof the learned skills & applicability.13 Reference List1. Ahire, S. L., Golhar, D. Y., & Waller, M. A. (1996). Development and validation ofTQM implementation constructs. Decision sciences, 27(1), 23-56.2. Assael, H. (1984). Consumer behavior and marketing action. Kent Pub. Co..3. Dakin, G. (1993). Shaping the future: business design through informationtechnology. Journal of the Operational Research Society, 43(9), 1249-1250.4. Davis, K., & Frederick, W. C. (1984). Business and society: Management, publicpolicy, ethics. McGraw-Hill Companies.5. Deaton, A., &Muellbauer, J. (1980). Economics and consumer behavior. Cambridgeuniversity press.6. Gorman, G., Hanlon, D., & King, W. (1997). Some research perspectives onentrepreneurship education, enterprise education and education for small businessmanagement: a ten-year literature review. International small business journal, 15(3),56-77.7. Hawkins, D. I., Best, R. J., & Coney, K. A. (2010). Consumer behavior. Implicationsfor marketing strategy, 5.8. Nelson, P. (1970). Information and consumer behavior. Journal of politicaleconomy, 78(2), 311-329.9. Noe, R. A., Hollenbeck, J. R., Gerhart, B., & Wright, P. M. (2006). Human resourcemanagement: Gaining a competitive advantage.10. Peter, J. P., Olson, J. C., &Grunert, K. G. (1999). Consumer behavior and marketingstrategy (pp. 122-123). London: McGraw-Hill.14 "