How to Create a Powerful Infographics When You Do Not Have a Designer
Infographics transform simple and monotonous information into something captivating and interactive. It engages people and makes learning fun and interesting. Even teachers and lecturers are now using infographics to reach out to their students. Though it's difficult to design, it's worth the time. Organizations hire expert designers to design the infographics. Marketing and advertising experts will agree with the fact that infographics is second to social media. It enhances the content and increases users (traffic) to the website. Infographics can be defined as a powerful visual tool that holds everyone's attention. It has proved to be very effective for communication. Infographics are eye-catching, engaging, interactive, colourful, full of facts and information, and most importantly, easy to understand. The trick to creating infographics is to keep it unique and attractive. It should speak for itself. Some of the advantages of using this tool are:
- Highlight-organizations can market their products and services via infographics. They can use charts, graphs and other visuals to highlight why they product and service is the best and how it stands out from the others.
- Eye-catching - the colourful charts, text and visuals catches everyone's attention. It makes people stop and go over it. In a very short time, people get to learn a lot.
- Easy Understanding - infographics makes understanding easy. Plus, the information stays in the mind for a long time. Infographics breaks down heavy data into small understandable pieces.
- Interesting - information and facts are presented in an interesting manner. It captivates and intrigues the reader and audience.
- Persuasive - marketing and advertising executives prefer to use infographics because the target audience find it persuasive and appealing. They are able to relate to it.
- Clear and Precise -infographics present information in a clear and precise manner. There's no confusion as the data is to the point. It cannot be misinterpreted.
Creating and designing infographics is not easy. It requires patience, time and the right flow of ideas. While, organizations hire designers to get the work done, many cannot afford to do so. They prefer to do it themselves. To get started, you need to have a good topic or theme which you want to highlight. Brainstorm and write down the ideas or points on a notepad. You have to be relay the ideas or points to each other. There are to be a flow; a connection. You can also do some online research on the topic or theme. This makes the work easier and faster. You can use software such as Photoshop CC or online tools and applications such as BeeCanvas; Canva; Piktochart; Infogr.am; and Visual.ly to design the infographics. Amazingly, many of the tools and applications have drag and drop elements whereby you only have to place them. You can customize it anyway you like. There are also templates available. You can download it and get to work. To create a powerful infographics, you need a topic. Think about the topic, why you have chosen it and what you want to relay to the audience. Once, you have the facts and ideas together, think about the style. Style is important because it attracts the audience. To keep them captivated till the last point, you have to use the appropriate colours, graphs and text. You can break down the information into small lines to make understanding easy. The idea is to keep it as simple as possible. Don't use many styles, one is enough. Use appropriate colours, font size and images. Connect the points. The ideas should support each other. Use the right resolution; avoid going overboard because the higher the resolution, the more time it takes to open the image. Use data if the topic requires it, otherwise avoid it. Data is normally used for topics like economy, business analysis, technology and health. When you upload the infographics on your website or blog, make sure that it's compatible on other devices (smartphone, tablets and laptops). People are bound to share the infographics on social media sites such as Google+; Facebook; Twitter; and LinkedIn. They will post and share with their friends and colleagues. This will give you the mileage. Infographics are great for business and education. Students find it very much fun and interactive. Psychologists say that when infographics are used, the mind brightens up. The memory is able to store or captivate the information for a long time. The same is for businesses. The target audience are able to relate to it. It increases the sales and profits.