Should the company drop Product C

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Reference no: EM133074001

Question - Katrina Products' general manager worries about the company's performance. She segmented the company's income statement product by product and obtained the following picture:

 

A

B

C

Sales

20,000

30,000

38,000

Less Variable Costs

15,000

22,000

34,000

Total Contribution Margin

5,000

8,000

4,000

Less Fixed Costs Allocated to Each Product

3,000

5,000

7,000

Net Operating Profit (Loss)

2,000

3,000

(3,000)

Should the company drop Product C, given that doing so would eliminate Product C's sales and variable costs and reduce the company's total fixed costs by only $5,000? Dropping Product C would have no effect on the profits from Products A and B.

Reference no: EM133074001

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