Setup these self-cleaning toilets in the public areas

Assignment Help Management Theories

Reference no: EM133614632

INDUSTRY PROFILE & OUTLOOK
SuperLoos falls under the "Portable Toilets Industry". The annual revenue of portable toilets industry in Canada amounts over $3.2million every year. With the growing population trend in Canada, which in turn creates a demand for portable toilets, it is definitely a growing industry.

Trivest Partners, one of the biggest players in the portable toilet industry with around $4 billion in assets under management, established Total Sanitation Services, a holding company based in Woodstock, Ont., to acquire porta-potty businesses across Canada. To date, the company has made six acquisitions in Ontario, and it currently has over 13,000 portable washroom units that it rents to the construction and event industries, as well as over 500 executive washroom trailers that are frequently used for weddings and concerts (Kirby, Jason).

3.2 LOCAL MARKET
The territory that SuperLoos, self-cleaning public toilets is looking to penetrate into in the province of Ontario, Canada. In the province of Ontario most of the public toilets are not clean and functional many of the times especially for travellers, both in urban and rural Ontario. Currently with the available capital investment, we are focusing to setup these self-cleaning toilets in the public areas of Ontario province only but in future we plan to expand into other Canadian provinces.

3.4 TARGET MARKET
SuperLoos, self-cleaning toilets is a B2B company. The biggest industry that we target is the Ministry of Tourism, Culture and Sport, Government of Ontario, which is in charge of the tourism industry for the province of Ontario, Canada. The main targeted buyer role we are after is the head of tourism industry in Ontario which is the Ministry of Tourism, Culture and Sport. Then follows smaller targeted role buyers like NGOs, private business owners in rural areas and other private tourism companies.
10SuperLoos

3.5 KEYS TO SUCCESS
• Stakeholders: Successfully get a partial funding from the Ministry of Tourism, Culture and Sport, Government of Ontario for the launch • Partnerships: Partner with tourism associations like WTO and Destination Canada to purchase, endorse/market the product • Ecosystem Actors: Endorsement/marketing from private business owners who has purchased SuperLoos • Resource and Activities: Import licence to the USA and South America • Benefits: Improve public hygiene and comfort/convenience • Easy to use design and user interface

3.6 CUSTOMER SURVEY SUMMARY
After conducting a digital survey that gathered 30 participants, we were able to get a better insight into whether our self-cleaning toilet would be effective as well as convenient and the survey results helped us gather important details. We learned delivering comfort and efficiency is very important to the general public. About 86.7% of the participants highly responded that in any situation, knowing that after each use of a public toilet, it self-cleanses itself would raise their comfort and offer them full peace of mind to visit a place that has self-cleaning public toilets.

Finding a toilet can be problematic and finding a clean one is another plus to the problem, especially when it comes to public toilets in Ontario. About 86.7% encountered and agreed that public toilets are very often dirty while 76.7% would be even willing to pay a small fee for using a self-cleaning toilet to access hygienic and comfortability spaces as a need. Through the feedback from the survey, we think that Superloos should consider finding their potential consumer by spotting the busiest places that have limited access to clean washrooms to install self-cleaning so that tourist would not have to go far and has accessibility to clean, hygienic, and convenient when needed and that also applies to locals as well who might need it when passing by. In conclusion, we think that the survey results conducted respond accordingly to the problem that we mentioned in our FBC which was the insufficiency of clean and functional public toilets in Ontario and the solution proposed by Superloos for the long run in accordance with the result is valid. Moreover, the result helped us to better assess that we should consider moving forward as a Business to Business to Consumer (B2B2C) enterprise. We did not need to make a change to our FBC.

Reference no: EM133614632

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