Reference no: EM132940735
MGT810 Multinational Corporations
Assessment - Becoming An Mnc: Building A Case To Take A Domestic Firm Overseas
A. What should I do and produce?
1. Write this on your own, in an MS Word document.
2. Prepare a business case arguing for a selected domestic company to become an MNC. What strategies will you devise so that this can happen? Answer this using the knowledge and application skills you learn from Weeks 1 to 9.
B. What should I do in the report?
1. Select a suitable domestic (Australian) firm that you deem is a reasonable candidate for transiting into a multinational corporation (MNC).
It should become an MNC that is a producer of goods and/or services that expands to operate in or exports to another country (or countries). Choose a target country and choose one of the several entry modes that you believe might be suitable way for your MNC to expand overseas (exporting, outsourcing, franchising, licensing, strategic alliances/partnerships, joint ventures, wholly-owned subsidiaries or an e-business operation).
2. You want to advance your business case to the board of directors. You believe that by doing so, it will not only secure your tenure as CEO because you will make your company more financially successful, competitive and viable for the long-term.
But you also look at this as an opportunity to burnish your professional reputation as a transformative 21st-century CEO who can produce the following:
- A detailed, creative and realistic assessment of whether an MNC is ready to ‘go global' (Week 4's topic), what entry mode/s might be suitable for it (Week 5 and 6's topic), and what issues pertaining to host-government relations it should be aware of (Week 7's topic).
C. Yes, sure. But what are the specifics that you want me to address in my report?
1. Use the theories, concepts, frameworks and tools learned in class during the relevant weeks.
Apply them section by section to build a business case to take the firm overseas (see the ‘sample report' on Moodle for guidance on structure and writing). The sections discussed in blue below are the most important sections that carry the most marks.
2. For Section 1 of the report (the Introduction), state the purpose of your report; briefly describe your chosen company; describe the country (or countries) you believe it can expand into and the type of expansion/entry mode; and describe what the remaining sections will cover.
A. What should I do and produce?
1. Write this on your own, in an MS Word document.
2. Prepare a business case arguing for a selected domestic company to become an MNC. What strategies will you devise so that this can happen? Answer this using the knowledge and application skills you learn from Weeks 1 to 9.
B. What should I do in the report?
1. Select a suitable domestic (Australian) firm that you deem is a reasonable candidate for transiting into a multinational corporation (MNC).
It should become an MNC that is a producer of goods and/or services that expands to operate in or exports to another country (or countries). Choose a target country and choose one of the several entry modes that you believe might be suitable way for your MNC to expand overseas (exporting, outsourcing, franchising, licensing, strategic alliances/partnerships, joint ventures, wholly-owned subsidiaries or an e-business operation).
2. You want to advance your business case to the board of directors. You believe that by doing so, it will not only secure your tenure as CEO because you will make your company more financially successful, competitive and viable for the long-term.
But you also look at this as an opportunity to burnish your professional reputation as a transformative 21st-century CEO who can produce the following:
- A detailed, creative and realistic assessment of whether an MNC is ready to ‘go global' (Week 4's topic), what entry mode/s might be suitable for it (Week 5 and 6's topic), and what issues pertaining to host-government relations it should be aware of (Week 7's topic).
C. Yes, sure. But what are the specifics that you want me to address in my report?
1. Use the theories, concepts, frameworks and tools learned in class during the relevant weeks.
Apply them section by section to build a business case to take the firm overseas (see the ‘sample report' on Moodle for guidance on structure and writing). The sections discussed in blue below are the most important sections that carry the most marks.
2. For Section 1 of the report (the Introduction), state the purpose of your report; briefly describe your chosen company; describe the country (or countries) you believe it can expand into and the type of expansion/entry mode; and describe what the remaining sections will cover.
2. For Section 2 of the report (the first section is the Introduction), assess and rate how ready the company is to ‘go global'- to expand into target the country (or countries) you chose (Week 4's topic). In doing this, critically analyse the factors or issues involved. Here, use the ‘going global' framework from Week 4's topic.
At the end of the section, summarise in a few sentences the readiness of this company for going abroad (what challenges it faces etc.)
3. For Section 3, propose a suitable country and entry mode for the company (Week 5 and 6's topic). Evaluate and argue why that might be a suitable or profitable way for the company to expand abroad (in doing this, discuss the benefits and challenges).
Then, select and consider also one to three other entry modes; evaluate them as alternative entry modes to the main entry mode you chose: would they be suitable or not so suitable? Discuss their benefits but also challenges/weaknesses.
4. For Section 4, discuss the possible issues involving host-country relations that the company might have to deal with (Week 7's topic). Comment on how the company might deal with those.
5. For Section 5 (the Conclusion section), summarise by providing a verdict on;
(i) how ready the company is for ‘going global' (refer to your Section 2's key findings), and
(ii) the attractiveness of your chosen entry mode compared to the other possible entry modes you looked at (refer to Section 3's key findings).
6. Lastly, once you have completed your report, write an abstract (of not more than 300 words long) that concisely tells the reader (i) what your report investigated, (ii) what your key findings in Sections 2, 3, and 4 were.
Attachment:- Assessment template.rar