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Objectives of a promotion strategy

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Reference no: EM132376140

1. It is a good practice to have loss leaders at the very front of the store so that more customers can see them quickly and get attracted to them.

2. One of the objectives of a promotion strategy is to impede the success of new market entrants in gaining a significant market share.

3. One advantage of intensive distribution is that the firm does not need to spend resources on establishing a sophisticated distribution channel.

Stock-out-cost refers to the cost incurred when a marketer

Reference no: EM132376140

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