How does marketing impact the consumption of water

Assignment Help Marketing Management

Reference no: EM133485921

Assignment: Marketing Management

Learning Outcomes:

A. To recognize the evolution of marketing over time.
B. To describe the Marketing Mix (4 P's).
C. To Recognize an understanding of the how marketers create value for a product or service.
D. To be able to define therole of marketing.
E. To describe the elements of a marketing plan.

Part I: Case Study

Read the case study titled "A Flood Of Water Consumption Choices" from Chapter No- 1 "Overview Of Marketing"Page: - 24, and 25given in your textbook/E-book - "Marketing" (8th ed.) by Dhruv. Grewal and Michael Levy (2022) and answer the following Questions:

Question A. How does marketing impact the consumption of water, and how has this impact changed since the mid-20th century?

Question B. Describe three distinct target markets for drinking water. How does marketing create value for each of these segments using the four Ps; product price, place, and promotion?

Question C. How has changing societal values impacted the ways in which water is purchased and consumed?

Question D. How has the manner in which you consume water changed in the last five years?

Part II: Critical thinking

Reading required: Read Chapter 1, and 2 carefully and then answer the following questions based on your understanding.

Question A. Assume you have been hired into the marketing department of a major consumer products manufacturer such as Nike. You are having lunch with some new colleagues in other departments-finance, manufacturing, and logistics. They are arguing that the company could save millions of dollars if it just got rid of the marketing department. Develop an argument that would persuade them otherwise. Chapter-1.

Question B. You are in the job market and have received offers from three very different firms. Develop a marketing plan to help market yourself to prospective employers. Chapter-2.

Reference no: EM133485921

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