Reference no: EM133940543

Overview

Can we learn from the past to prepare for the future? It is a common refrain in the business world. However, nowhere are the lessons of the past more helpful than in the field of corporate communications. All of us have seen, at one time or another, a company failing to get out the proper message. Whether it is about a product recall or an unforeseen corporate crisis, companies can be slow to react, and their reactions are not always the most appropriate for the situation at hand.

The most important aspect of communication is not speaking but listening. To be an effective speaker, you have to know that your message is being received and is being received in the manner that is expected. This paradox is what leads to most communications problems in the corporate world. In this course, you have explored examples of leadership communications and how they do or do not effectively reach their audiences. In doing so, you have learned the impact leadership communications can have on an organization. This knowledge has exposed you to appropriate ways of communicating as a leader and proper strategies and approaches to leadership.

For the final project in this course, you will provide a company overview, analyze this company's leadership communications, and then create leadership communication guidelines based on your analysis. This summative assessment will prepare you to create effective leadership communications and take advantage of future leadership opportunities.

This final project is divided into three milestones, which will be submitted at various points throughout the course to scaffold learning and ensure quality final submissions. These milestones will be submitted in Modules Two, Four, and Six. The final project will be submitted in Module Nine. Get the best assignment help from top tutors.

In this assignment, you will demonstrate your mastery of the following course outcomes:

Evaluate the effectiveness of leadership communications of an organization for both internal and external audiences
Analyze the challenges and opportunities in creating a positive organizational culture for how they impact organizational growth
Develop strategies for developing future leadership communications directed to both internal and external audiences that are supported by systems theory and best practices
Develop ethical frameworks for leadership for organizational decision-making regarding the development of leadership communications
Recommend improvements to leadership communications for guiding management on effectively delivering communications
Prompt
For this final project, you will provide a company overview, analyze leadership communications, and create leadership communication guidelines. You must first choose an organization from the Final Project Subjects document, or you may find your own organization by reviewing a variety of sources. Next, you will research your chosen organization to determine how the organization operates; the mission, vision, and goals of the organization; the role of the key leaders in the development and delivery of communications; the organization's most important internal and external audiences; and the culture of the organization. Your findings from this research will result in your company overview.

Next, you will analyze the leadership communications of your chosen organization. Some examples of leadership communications might be memorandums to internal employees regarding organizational changes or job responsibilities, speeches or presentations by an organizational leader, interviews of an organizational leader regarding a crisis event in the organization, and so on. Review several examples of leadership communications and evaluate how effectively leadership meets the needs of internal and external stakeholders through communications, determine the impact communications has on the organization's culture, explain the organization's approach to ethics, and explain how the culture can inhibit opportunities for organizational growth.