Discuss and understand how price setting and go to market

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Reference no: EM132486508 , Length: Word count: 700

Purpose of Assignment

Question 1: Analyze and understand how price setting and go to market (distribution) are interrelated and affects the profitability and growth of the business. It has been designed to be a short overview on purpose: the concepts of pricing and distribution are complex and a general understanding is what should be absorbed

Construct a minimum 700-word plan for setting price and a distribution model (place/distribution) in Microsoft® Word. This plan should address at least three elements (from the Price and Place/Distribution list below) of the Price and Place/Distribution section of the marketing plan.

  1. Price and Place/Distribution:
  2. Distribution Strategies
  3. Channels, Mass, Selective, Exclusive
  4. Positioning within channels
  5. Dynamic/Static Pricing Strategies
  6. Channel tactics (Pricing)
  7. Daily pricing, promotion pricing, List pricing

Reference no: EM132486508

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