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Compute the financial ratios for both firms

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Reference no: EM131789808

Question: Go to finance yahoo and locate current financial in¬tim] for Starbucks Corp. (SBUX) and McDonald's Corp. (MCD), both in terms of each company's current financial statement and stock market prices. With this information:

a. Compute the financial ratios for both firms for the most recent year, and evaluate the relative performance of the two run, in the following areas:

1. Liquidity

2. Asset management efficiency

3. Financing practices (capital structure)

4. Profitability

b. What is each firm's current price-eamings ratio and market¬to-book ratio? What do these ratios tell you about how in¬vestors value these two firms' future prospects?

c. Based on your analysis what is your personal assessment of the two firms' past performance?

Reference no: EM131789808

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