The academic strategy supposes that "People are rational. If one presents sufficient facts to people, they would change." For this end, academic strategists undertake the unending series of studies and generate thousands of pages of reports each year.
Inclusion in a group that plans to use the academic strategy to solve problems or to make changes is based primarily on one's expertise in a given area or on one's desire to obtain such knowledge. Leadership and influence inside the group commonly depends on the degree to that the person is perceived as an expert. Newcomers to a field are considered to have little to contribute, although those with advanced degrees or several years of specialised study receive a great deal of attention.